CHANGING BEHAVIOUR Funded by the EC FP7 THEME ENERGY (contract 213217) 2008-2010 Contextualising behavioural change in energy programmes involving intermediaries and policymaking organizations working towards changing behaviour

Partners National Consumer Research Centre, NCRC (coordinator), Finland Energy research Centre of the Netherlands ECN, Netherlands University of Salford, SURF Centre, United Kingdom Institute for Applied Ecology, OEKO Institut e.V, Germany Central European University, CEU, Hungary Stockholm Environment Institute, Tallinn Centre SEI-T, Estonia Cowi Baltic, Lithuania Energy Service Company Enespa Ltd, Finland Manchester Knowledge Capital, M:KC, United Kingdom GreenDependent Sustainable Solutions Association, Hungary Ekodoma, Latvia Verbraucherzentrale Nordrhein-Westfalen e.V., Germany Centre for Renewable Energy Sources CRES, Greece

Background Europe could save at least 20% of its present energy consumption in a cost-effective manner > but why has this potential not been captured? People are positive toward energy conservation and could save money > why are policies & programmes not more effective? Aim to shift the European energy market toward energy services (e.g., thermal comfort) > need to understand end-user behaviour and needs! Exchange of best practices & development of innovative programmes are important means > need to take into account the influence of actors, context and timing!

Focus on: demand side measures, i.e., informative instruments, demonstrations, auditing, investment support, 3rd financing schemes, etc. promoting energy efficiency, load management and renewable-based or micro-CHP end-user generation (also in a broader environmental/sustainability context) intermediary organisations: government & other energy agencies, NGOs, consultancies and energy service companies (ESCOs) different countries from West, North, South, Central and Eastern Europe + different local contexts different sectors: (a) SMEs (services, small industries), (b) built environment (houses, industrial and service complexes), (c) households.

Objective Develop and disseminate a theoretically rich but practical conceptual model and toolkit of the social and technical change involved in demand management programmes. This toolkit will be sensitive to the influence of context, timing and actors, and will thus facilitate the cross-country transfer and localisation of European best practices.

Action research approach Create new knowledge/solutions through interaction between social science & energy programme practitioners (intermediary organisations) Develop conceptual framework by combining state of the art research & practical experience Validate framework through meta-evaluation workshops with intermediary organisations pilot projects Develop a toolkit that works for practitioners Researchers NCRC, Finland CEU, Hungary ECN, Netherlands SEI - Tallinn , Estonia SURF, UK New Member Old Member OEKO, Germany States States Cowi Baltic, Lithuania MKC, UK GreenDependent, Hungary Enespa, Finland Verbraucherzentrale Nordrhein-Westfalen, Germany Ekodoma, Latvia CRES, Greece Practitioners

Selected deliverables D1: Inventory database of European demand management programmes targeted at SMEs, the building sector and households and their results. D4: Past 10 year of best and bad practices in demand management: Report on factors explaining success and failure D6: Conceptual framework and model: Synthesis report tailored for policy makers as target group D9: Four workshops to validate model, identify best practices and select pilots D12: Pilot projects: Documentation of initial implementation experiences including stakeholder feedback D14: Toolkit for practitioners D15: Interactive project website and Open Innovation Platform

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