Swoosh Invitational Youth Tournament presented by Nike Developing Golf’s Next Generation

By: Nate Webb Brian Milgate Luke Whitson Mitch Newell COM 357 Sport Promotions and Publicity PR Campaign Assignment December 4, 2016

SWOOSH INVITATIONAL TOURNAMENT TPC GOLF RESORT LAS VEGAS, NEVADA MARCH 14, 2017- MARCH 19, 2017

NIKE Sponsored Event All Equipment Provided By NIKE NIKE ICONS Rory McElroy Tiger Woods Michael Jordan

Over View Nike has agreed to 1yr partnership with AJGA Goal is to boost Nike’s market share by 10% Last year Nike had 8.8% of all industry sales Titleist had 25% Taylor-Made had 12.4% Calloway had 11% Industry total sales of $8.7 billion 2015 (Golf Datatech) Plan to achieve this through our sponsorship with the PGA & AJGA Campaign will run November 1, 2016- February 15, 2017 The Nike Las Vegas Invitational Tournament at TPC Golf Resort in Las Vegas, Nevada will take place March 14, 2017- March 19, 2017.

Cities and Local Charities Covered Charlotte, NC First Tee/Youth Development Las Vegas, NV Las Vegas Junior Golf Association Los Angeles, CA Junior Golf Program New York, NY Junior Golf New York Chicago, IL Illinois Junior Golf Association Dallas, TX Northern Texas PGA Junior Tour Orlando, FL Greater Orlando Junior Golf Tour

Publicizing the Charlotte Market 1st Host City Charles L. Sifford Golf Course Schedule of Events: Runs from 9:00 AM to 5:00 PM

Publicizing (continued) DRIVE! CHIP! PUT! Sponsored by First Tee 9-Hole Challenge sponsored by AJGA 18-Hole Challenge sponsored by PGA

Charlotte Observer (newspaper) ESPN (magazine) Mixture of Non-Traditional/Traditional Charlotte Observer (newspaper) ESPN (magazine) ESPN (radio) National and Local 730AM The Charlotte Parent (magazine) Carolina Golf Journal (journal) CharlotteGolf.com (website) Charlotte Mecklenburg Schools/Social Media

Sports Illustrated Kids ESPN Magazine Golf Digest Golf Magazine National Platform Sports Illustrated Kids ESPN Magazine Golf Digest Golf Magazine The Insider (AJGA)

SOCIAL MEDIA CHANNELS Twitter Instagram

Twitter National Nike- 6.6M Nike Golf- 621.9K PGA- 442.5K Tiger Woods- 6M Rory Mcllroy- 3M Espn Golf- 176.6K Espn- 30.1M AJGA- 18K Jordan-2.9M Total Potential Views- 48,859,000

Twitter Local Charlotte Agenda- 20.6k Charlotte Hornets- 620K Charlotte Observer- 169K Total Potential views- 809k

Instagram National Nike- 67.1M Nike Golf- 660K PGA- 180K Rory Mcllroy- 1.1M Tiger Woods- 680K Jordan- 10.2M Espn- 6.4M Total Potential Views- 86.3 M

Instagram Local Charlotte Agenda- 60.5K Charlotte’s got a lot- 31.7K Charlotte Magazine- 24.6K Total Potential Views- 116.8K

Social Media Recap Total Potential views- 136,084,800/could be repeats Plan- begin posting 6 months out Post once a month on National Platforms Post once a week on Local platforms 2 months out Twitter & Instagam focused Raise Awareness For event Increase youth participation in golf Increase Nike Golf Brand

Dallas ESPN Radio Dallas Chicago ESPN 1000 New York ESPN NY 98.7 RADIO STATIONS Charlotte ESPN 730 Dallas ESPN Radio Dallas Chicago ESPN 1000 New York ESPN NY 98.7 Orlando ESPN Orlando Los Angeles 710 ESPN Las Vegas ESPN 1100

Local Radio AD

National Radio AD

Courses the Youth will play leading up to the major tournament Charles L. Sifford Golf Course Charlotte, NC November 5, 2016 Play 18 Indoor Golf Course Chicago, IL November 12, 2016 Premier Indoor Golf NY, NY November 19,2016 Luna Vista Golf Course Dallas, TX December 10, 2016 Shingle Creek Golf Club Orlando, FL January 14, 2017 Pebble Beach San Fran, CA January 28, 2017 The Palms Golf Club Las Vegas, NV February 11, 2017

YOUTH DEVELOPMENT AND CHALLENGES PROGRAM (ages 5-17) Longest Drive Longest Chip Longest Putt Best Form Best Swing Best Rules Knowledge 9 Hole Challenge 18 Hole Challenge AGE GROUPS 5-7 8-10 11-13 14-17 The top 5 contestants for both male and female for each age group will punch their ticket to play in the Swoosh Invitational in Las Vegas held in March. (Estimation of total youth involved = 347)