1. Travel Trends: What You Need to Know About NextGen Influencers and Disruptors
The Lodging Conference

2. Disrupting HomeShareIng
Jamie Lane, Sr Managing Economist

3. What everyone talking about today?

4. Where have we Been?

5. u.S. hotels* on Airbnb (Fastest Growing Group)
Airbnb Begins It’s Transition to an OTA
Source: CBRE Hotels’ Americas Research, Airdna, Q
Note: Based on self-classification by host on Airbnb.com
* - Hotel Data can be misleading because each unit reported on Airbnb.com can represented multiple hotel rooms

6. Branded Apartment/HomeShare Hotels!

7. A professional home-share experience
Whats driving growth
A professional home-share experience
Provides “beautiful” spaces and brand standards
Expanding to most major cities (where legal)
Going into new build developments
Huge interest from investors and VC’s
Appeal for both guests and building owners

8. Similar business model to Flex office

10. Impact on hotels?

11. Record Airbnb net Unit Growth In the U.S. in 2018
Slowing Growth Rates Can be Misleading as the Base of Units Grows
Source: CBRE Hotels’ Americas Research, Airdna, Google Trends, STR, Q
* - Average Daily Active Available Units

12. NEW ROOMS ADDED Do We Have a Problem Now? Well Above Previous Peaks
12 MMA of New Hotel Rooms & Airbnb Units Added in the U.S.
Do We Have a Problem Now?
Well Above Previous Peaks
Well Below Previous Peaks
R:\Team-PKFHR\_HRG\_DataShare\STRData\Monthly Census and Pipeline\Pipeline_Existing_UnderRenovation_Database_US_January_2019.xlsx
Create a new tab do a SUMIF(Room_Count,Openingdate,”MostRecentDate”)
Copy and paste into the link below under New Rooms Added
R:\Team-PKFHR\_HRG\_Marketing\Presentations\Current Slides\PIPELINE\PipelineUC.xlsx
Source: STR, CBRE Hotels’ Americas Research, Airdna, Sept

13. Airbnb & Hotel Supply in the US
Average Daily Active Airbnb & Hotel Supply in U.S.
Year
Hotel Rooms
Hotel^
Airbnb Units
Airbnb^
Airbnb+Hotels
Airbnb+Hotels^
2012
4,848,884
0.3%
13,000
150%
4,848,885
0.5%
2013
4,873,095
28,000
115%
0.8%
2014
4,902,655
0.6%
58,000
107%
1.2%
2015
4,947,954
0.9%
115,235
99%
5,063,189
2.1%
2016
5,017,721
1.4%
223,710
98%
5,241,431
3.5%
2017
5,103,984
1.7%
342,865
53%
5,446,848
3.9%
2018
5,205,425
2.0%
469,425
37%
5,674,851
4.2%
Previous 3.1% Q1 2009
2018 Q2
5,209,886
466,337
5,676,223
2019 Q2
5,313,636
2.0%
589,631
26%
5,903,267
4.0%
Source: CBRE Hotels’ Americas Research, Airdna, Google Trends, STR, Q

14. Share of Airbnb’s US Supply Major Markets shrinks substantially
2014 Top Airbnb MSA’s
Changing Share of those Same Cites
1. New York
2. Los Angeles
3. San Francisco
4. Miami
5. Washington
6. Chicago
7. San Diego
8. Austin
9. Boston
10. Seattle
Source: CBRE Hotels’ Americas Research, Airdna, Google Trends, STR, Q

15. Airbnb Penetration in the US
2018 Airbnb Units as a percent of Hotel Room in the top 30 Hotel Markets
Rank
Market
Hotel Rooms
Airbnb Units
Penetration 1
Riverside & San Bernardino, CA
45,233
9,572
21.2% 16
Phoenix, AZ
65,255
4,744
7.3% 2
Los Angeles/Long Beach, CA
103,600
21,438
20.7% 17
Philadelphia, PA-NJ
48,677
3,456
7.1% 3
New York, NY
119,949
20,618
17.2% 18
Washington, DC-MD-VA
112,956
7,668
6.8% 4
Miami/Hialeah, FL
56,203
9,092
16.2% 19
Anaheim/Santa Ana, CA
57,625
3,853
6.7% 5
Austin, TX
39,175
5,998
15.3% 20
Atlanta, GA
98,174
5,701
5.8% 6
Seattle, WA
46,871
6,923
14.8% 21
Minneapolis/St Paul, MN-WI
42,926
2,209
5.1% 7
San Diego, CA
61,921
8,441
13.6% 22
San Antonio, TX
46,910
2,384 8
Orlando, FL
125,784
15,678
12.5% 23
Chicago, IL
116,865
5,503
4.7% 9
New Orleans, LA
40,897
5,056
12.4% 24
Norfolk/Virginia Beach, VA
36,937
1,513
4.1% 10
Boston, MA
57,021
6,820
12.0% 25
Houston, TX
89,661
3,205
3.6% 11
San Jose/Santa Cruz, CA
35,514
4,092
11.5% 26
Charlotte, NC-SC
36,475
1,294
3.5% 12
Nashville, TN
42,638
4,747
11.1% 27
Dallas, TX
87,506
2,904
3.3% 13
San Francisco/San Mateo, CA
52,340
5,799 28
St Louis, MO-IL
39,062
1,261
3.2% 14
Tampa/St Petersburg, FL
46,627
4,862
10.4% 29
Las Vegas, NV
165,386
4,948
3.0% 15
Denver, CO
48,164
4,510
9.4% 30
Detroit, MI
44,098
1,058
2.4%
United States
5,205,425
441,466
8.5%
Source: CBRE Hotels’ Americas Research, Airdna, STR, Q

16. Thank you