FOOD FOR TOURISTS AND FOOD TOURISM Petrozavodsk 17.2.2017 Petri Muje Project manager, Lapland UAS

FOOD FOR TOURISTS AND FOOD TOURISM FOOD IS AN ESSENTIAL PART OF ALL TOURISM (”MOVE-EAT/DRINK-SLEEP”) TOURIST SEEK EXPERIENCES BASED ON LOCAL IDENTITY AND CULTURE GROWING DIVERSITY OF (FOOD) TOURIST PROFILES – SEGMENTATION, INDIVIDUALISM GASTRONOMY AS A PART OF A NEW CONCEPT OF CULTURAL HERITAGE AND CULTURAL TOURISM - MEDITERRAIN DIET WAS INCLUDED IN UNESCO’S LIST OF INTANGIBLE CULTURAL HERITAGE IN 2010 FOOD TOURISM = FOOD (CULTURE) IS THE MAIN REASON FOR THE TRIP FOOD TOURISM INCL. VISITS TO FOOD PRODUCERS, FOOD EVENTS, LOCAL FOOD MARKETS, COOKING DEMONSTRATIONS, TASTINGS ETC. ONE OF THE MOST DYNAMIC SEGMENTS IN TOURISM ! HIGH POTENTIAL FOR THE TRAVEL COMPANIES VISITORS LOOK FOR TYPICAL, LOCAL FOOD CUISINE OF THE DESTINATION IS OF UTMOST IMPORTANCE IN THE QUALITY OF THE HOLIDAY EXPERIENCE AND FOR THE IMAGE OF THE DESTINATION

DRIVING FORCES OF FOOD TOURISM TREND CHANGES IN THE CONSUMER BEHAVIOR DEMOGRAPHICS AND HOUSEHOLD CHANGE MULTICULTURISM AS AN EVERYDAY CONCEPT IMMIGRATION, INTERNET CURRY IS THE UK’S FAVOURITE DISH… REJECTION OF ”MacDONALDISATION INDUSTRIAL LOW COST MASS PRODUCTION VS. LOCAL CUISINE MEDIA AND CELEBRITY CHEFS - GORDON RAMSEY, JAMIE OLIVER ETC.

FOOD TOURISM IN FINLAND FOOD TOURISM IS A PROJECT TREND, TOO FIRST NATIONAL FOOD TOURISM STRATEGY 2015-2020 – HUNGRY FOR FINLAND TASTE OF PLACE PURE PLEASURE COOL AND CREATIVE FOOD TOURISM RELATED PROJECTS IN PROVINCES FUTURE ?: FINNISH-RUSSIAN GROSS-BORDER FOOD TOURISM ”TASTE OF KARELIA” OR ”TASTE OF KALEVALA”

THANK YOU ! Petri.muje@lapinamk.fi