1. Authors: Univ. Spec. Oec. Jesenka Ricl President of Croatian Association of Cultural Tourism, Osijek Prof.Dr.Sc. Mirna Leko – Simic Faculty of Economics, Osijek INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – THE EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013

2. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Cultural Identity And Cultural Diversity Multiplied By Globalization Process?

3. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

4. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Coexisting of sometimes different contrary values and diversities Coexisting of sometimes different contrary values and diversities

5. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Subjective Free Creative Concerned Connected

6. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Global understanding of cultural identity enhances sense of belonging, collectiveness and nationality

7. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Culture Concerned Society Who are we? Where are we going? What do we own?

8. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Global Interactive Heritage Economic role of heritage How does it affect process of heritage controlling and safeguarding ? Laws And Legislation Versus Needs Of Local Communities Globalization Stimulates Needs And Trends Development

9. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Impact of globalization: Awareness Appreciation Affiliation Data Analysis and Classification Be aware of: Loss of Mother Tongue Extinction of Rituals When Cultural Heritage is Involved…

10. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Inseparable Cultural Heritage Inseparable Cultural Heritage Tangible and Intangible Cultural Heritage Tangible and Intangible Cultural Heritage

11. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

12. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.. Transmodernity – “a planetary vision in which humans are beginning to realize that we are all (including plants and animals) connected into one system, which makes us all interdependent, vulnerable and responsible for the Earth as an indivisible living community” Ghisi 2008.

13. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013... Never Ending Economical Growth Material Wealth Obsession

14. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013... Quality Life Concept As Criteria For Prosperity Quality Life Concept As Criteria For Prosperity Tourism Is A Key Factor Showing Global Change In Human Consciousness

15. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.. Travel Motivation Global Traditions And Customs Travel Motivation Global Traditions And Customs

16. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.. Transmodern Traveler Is Awake, Alert And Aware Of How He/She Affects Local Receptive Community

17. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.. Croatia a Cultural Tourism Destination? Transmodern?Sustainable?

18. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013.

19. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Cultural Tourism Development Strategy

20. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. The natural and cultural heritage, diversities and living cultures are major tourism attraction.

21. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Cultural Tourism Benefits

22. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Heritage Management In Croatia The relationship between Heritage Places and Tourism is dynamic and may involve conflicting values. It should be managed in a sustainable way for present and future generations.

23. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Understanding the links Defining tourism products Identifying stakeholders and establishing participation mechanisms Maintaining authenticity Creating partnerships Setting limits of acceptable change Balancing education and entertainment Seeking short-term rather than long-term gain Ensuring cultural dynamism Need for research and monitoring systems Cultural Tourism Management Developing Strategy For Cultural Heritage Management Based On Marketing, Touristic And Scientific Utilization. Cultural Tourism Development must take In consideration:

24. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. World Wide Web Social Media has become #1 activity on the web Information Hiper – Segmentation Offer Hiper – Diversification

25. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Cultural identity and cultural diversity emphasis Potential Customer Communication Development

26. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Transmodern Age Communication Channel Distribution Channel Transaction Channel

27. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. A Dying Indian Art Form, Brought Back To Life Source: Google Chrome Tanjore Commercial

28. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Direct Marketing Approach Cultural Heritage Management and Safeguarding Unique Destination Image Creation Direct Marketing Approach Cultural Heritage Management and Safeguarding Unique Destination Image Creation Satisfied Transmodern Tourist/Traveler Promoter Of Tourism Product

29. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. SUSTAINABLE DEVELOPMENT ENVIRONMENT SOCIAL INCLUSION ECONOMICS CULTURE “a tool to turn culture to fourth pillar of sustainable development”

30. INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES” OSIJEK, 20 – 21 MARCH 2013. Thank You For Your Attention Questions? Feel free to contact us. Univ.Spec.Oec. Jesenka Ricl Croatian Association of Cultural Tourism Kralja P. Svacica 62, 31000 Osijek, Croatia E-mail: jesenkaricl@gmail.com Prof.Dr.Sc. Mirna Leko – Simic Faculty of Economics Gajev trg 7, 31000 Osijek, Croatia E-mail: lekom@efos.hr