Overall, TV Ads Outperform All Other Media

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Presentation transcript:

Overall, TV Ads Outperform All Other Media on Emotional Engagement & Cognitive Memory Performance of Advertising by Platform Compared To TV Platform Recall Engagement TV 100 100 Online Video 71 56 Newspaper 90 18 Radio 33 33 Online Display 20 <1 Emotional Engagement TV 1.8X more than online video TV 5.5X more than newspaper TV 3X more than radio Next-day Recall TV 1.4X more than online video TV 5X more than online display Source: Journal of Advertising Research; Biometrics & Multi-platform messaging