Write A Health Book

Housework Recording calls –may use in future Surveys – entry, 2-3 times, final Please give feedback Support each other Check the LinkedIn group for Zoom meetings (in case you miss an email)

Goals of This Course Give you the tools and process for writing a book Remove the fear – this is a step by step process like anything else Hopefully most of you will finish in 90 days, but sometimes life gets in the way….don’t worry if it takes longer

Topics of today’s call Find out about the publishing industry and how to best publish your own book Why a health book is different from other books Start figuring out your book’s focus, audience, & purpose in your business

My writing journey (25 years in 5 Minutes) 1 Book is just the start! My accidental start 3 Major publishers, 27 books Self-publishing=speaking /training career Health copywriting for clients Ghostwriting Beating the competition

Module 1: Book Publishing Truth &Fiction Overview of the publishing world, and your options

Book Publishing 101 Getting a publisher -What they want (platform!) -Pros and cons: time frame, costs, marketing Self-publishing: removing the stigma - The rise of “indi-publishing” -time frame, costs, marketing

The Truth About Bestsellers New York Times bestsellers Amazon bestsellers Set your goals and decide on the best route for you

Why a Health Book is Different Needs to be solution oriented What problem will your book solve? Transformational- before and after -Hero story -I couldn’t find it so I built it  

Get the questions! A resource for finding out the questions your customers are asking about your topic: http://answerthepublic.com/#about-us www.quora.com

Classic mistakes of first-time authors 1) The curse of knowledge: trying to write everything you know 2) Trying to write to EVERYONE (use avatar) 3) Perfection paralysis: there may be typos! 4) Get it out, revise, update

#1 Reason to write your book Start a conversation about your topic! You have something to say, you want to help more people…get your story out there Your book is your way to package your story and message that will last forever. (But, if you don’t do marketing – it’s just a diary)

#1 Secret to a Successful Book Be totally focused on your readers Your book isn’t about you, it’s about being of service to your readers (even when you tell your story)

3 Questions to ask yourself: Who is my book for? Why will someone buy/read my book? How will my book grow my business or practice and make me money?

How to get the most from this course 1) Keep up with the homework 2) Ask questions when you get stuck 3) Keep moving forward 4) Aim for “great”, not “perfect” 5) Use the recommended resources –or risk losing time (especially in editing process)

Homework and Next Call Monday, May 30, 5:30 PST 1. Creative Brief 2. Reader profile Please complete as much as you can. We will go over this on the call.