1. Write Your Passion Blogging Basics for Advocates Micky Hingorani
June 30, 2016

2. Why Blog?

3. Why Blog?
Establish yourself as an authority on the subject

4. Why Blog? Establish yourself as an authority on the subject
Share your point of view

5. Why Blog? Establish yourself as an authority on the subject
Share your point of view
Help start or direct a conversation about an important or ignored issue

6. What To Blog About

7. What To Blog About
Give your perspective on a news story

8. What To Blog About Give your perspective on a news story
Share a personal story

9. What To Blog About Give your perspective on a news story
Share a personal story
Tell someone else’s story

10. What To Blog About Give your perspective on a news story
Share a personal story
Tell someone else’s story
Tell someone else’s story via an interview

11. What To Blog About Give your perspective on a news story
Share a personal story
Tell someone else’s story
Tell someone else’s story via an interview
Write a listicle (article + list = listicle)

12. What To Blog About Give your perspective on a news story
Share a personal story
Tell someone else’s story
Tell someone else’s story via an interview
Write a listicle (article + list = listicle)
Tell us about an ignored news story

13. What To Blog About Give your perspective on a news story
Share a personal story
Tell someone else’s story
Tell someone else’s story via an interview
Write a listicle (article + list = listicle)
Tell us about an ignored news story
Mobilize your audience! Frame your argument in the problem > solution > action format

14. Writing

15. Writing
Focus on one topic

16. Writing
Focus on one topic
Be clear; avoid jargon

17. Writing
Focus on one topic
Be clear; avoid jargon
Be brief

18. Writing
Focus on one topic
Be clear; avoid jargon
Be brief
Use photos!

19. Writing Focus on one topic Be clear; avoid jargon Be brief Use photos!
Be yourself

20. Micky Hingorani – micky@avac.org