Logo Design
Design Principals for Logos Simple Memorable Timeless Versatile Appropriate
Simple A simple logo allows for easy recognition Why would we want easy recognition? Simplicity allows the logo to become versatile as well as memorable K.I.S.S. method (Keep it simple, stupid!)
Memorable A logo should stick in people’s memories once they see it Logos do not always have a one-to-one relationship with what it symbolizes Often impossible to achieve Under certain conditions, objectionable Ultimate mandate is that the logos must be distinctive, memorable, and clear
Timeless Will the logo still look good 10, 20 or 50 years from now Trends come and go…leave them for the fashion industry New clothes are purchased every year. You want a logo to stand the test of time
Timeless
Versatile Logo should work in a variety of mediums and applications. Can it work: Horizontal & Vertical In one color On something the size of a postage stamp On something as large as a billboard In reverse (on a black background)
Appropriate How you position the logo should be appropriate for its intended purpose Toy store could have childish font and colors whereas a law firm may not Logo does not have to represent what the company sells Car companies Computer companies
Rules for Logos Begin by creating the logo in black & white If it looks good in black & white it will look good in color This is the simplest form the logo will be printed in Allows you to concentrate on concept and shape versus something as subjective as color
Rules for Logos Find the right text for the company & work on spacing Logo does not have to represent what the company sells Keep it simple No more than 1-3 colors All parts of the logo should be seen at the same time
Bad Logos
Simple with hidden meaning