Public Relations Report | Q3 2015

Overview Summary: The following is Verde Brand Communication’s quarter 3 report for Upslope Brewing Company. This report is designed to provide a visual overview of our PR activities, campaigns and goals for Upslope. Stand-out success included: Top media placements: Aol.com, Examiner.com, Beer Advocate, PasteMagazine.com, and 9 News (See more on media blog: http://upslopebrewingcomedia.blogspot.com/) Supported effective communications surrounding announcement of Montana distribution, 2014 growth statistics, the Lee Hill Series Vol. 3, the release of Craft lager 12-packs and the re-release of the Belgian Style Pale Ale Continued to develop outdoor relationships with SKI, Skiing, OnTheSnow.com, Backpacker, Freeskier, Snowboard, Elevation Outdoors, Active Junky and Gear Institute Continued to build broad market, national relationships with USA Today, Examiner, Paste, Cool Hunting, Thrillist and Outside Planned Lee Hill Vol. 3, Craft Lager, Thai Style White IPA and Belgian Style Pale Ale seeding to broad market, local and endemic beer media

Goals Goal Tactic Outlook/Results Obtain nat’l and local coverage in the beer, outdoor and lifestyle markets for Upslope products, company or employee based stories and events Pitch long and short lead opportunities Follow up with journalists providing information and images Arrange interviews Arrange shipment of products for specialty requests Top product placements included: About.com, Uncrate, Playboy, Examiner, Thrillist, Outside, Paste and Draft Event placements included: Boulder Weekly, Westword, Colorado Daily and The Daily Camera Company and employee story placements included: Backpacker, Denver Post, Elevation Outdoors, 5280 and Denver Business Journal Hosted members of ActiveJunky team for photo/video shoot and tour Attended High Fives Pints for the People event with Freeskier and Snowboard staff

Goals Goal Tactic Outlook/Results Integrate Upslope products into Verde media, outdoor and lifestyle events Schedule and execute media events that feature Upslope products Promote Upslope at outdoor events Outdoor Retailer presence with BCA Integration with Peal Izumi PI Run Verde hosted happy hour with SCARPA Aspen hut trip w/ Media Obtain coverage for Lee Hill Series Volume 3 Barrel Aged Imperial Stout and release party Draft press release Edit release internally and with Upslope team Distribute release to nat’l and local beer journalists Seed product to 20 nat’l and local beer journalists Follow up with journalists post seeding Placements included: Examiner.com, CraftBeer.com, Beer Street Journal, Westword, Colorado Daily and Daily Camera Led to event awareness and attendance

Goals Goal Tactic Outlook/Results Obtain coverage for Montana distribution Draft press release Edit release internally and with Upslope team Distribute release to local journalists Placements included: Boulder Weekly, Westword, Colorado Daily and CraftBeer.com Led to event awareness and attendance Obtain coverage for the release of the Craft Lager 12-pack with special Trout Unlimited packaging Edit release internally and with Upslope and Trout Unlimited teams Distribute release to nat’l and local beer journalists Plan seeding of product as part of Spring/Summer Sampler to 25 nat’l and local beer journalists Follow up with journalists post seeding Placements included: Outdoor Industry Assoc., SNEWS, and BrewBound Led to interview and likely coverage in The Angler Magazine

Goals Goal Tactic Outlook/Results Obtain coverage about Upslope’s 2014 growth Draft press release Edit release internally and with Upslope team Distribute release to nat’l and local beer and business journalists Placements included: BrewBound, Boulder Weekly, Westword, Colorado Daily and CraftBeer.com Obtain coverage for the re-release of the Belgian Pale Ale and Fruited Belgian event Distribute release to nat’l and local beer journalists Plan seeding of product as part of Spring/Summer Sampler to 25 nat’l and local beer journalists Follow up with journalists post seeding Placements included: AmericanCraftBeer, BrewBound, 303, Westword, Daily Camera, USA Today, Paste, Thrillist and Boulder Weekly

Q3 Results Highlights 71,514,258 Total media impressions Key Accolades & Quotes Top Outlets By The Numbers “This beer is malty as hell, with heavy hits of caramel and vanilla and just silver of cherry. It’s sweet, no doubt about it, but the whiskey barrel is there for a bit of balance, bringing in a wave of rye spice and tinge of acidic wood from the barrel.” - Paste on Manhattan Style Rye Ale “When bar patrons show enough interest in one of these draft brews, they get packaged in 19.2 ounce cans and are graduated to the Tap Room Series; these aren’t just beers the brewer thinks are really good, the drinking public has also given them a stamp of approval.” - Examiner on Citra Pale Ale “Seven years after it first started making craft beer in north Boulder, Upslope Brewing is planning a major new facility that will allow it to test new ingredients, new processes and new ideas...” - Daily Camera on New Upslope facility 71,514,258 Total media impressions 71,076,619 Online media impressions 268,049 Consumer print media impressions 159,790 Trade Impressions 59 Online hits 4 Consumer print hits 5 Trade Hits

Q3 Results Highlights