1. Marketing cont.

2. Sources of info in market research: Internal research Focus group interviews Sales staff Printed sources of secondary data Questionnaire research

3. Source of information involving... contacting individuals by phone, mail or personally – business newspapers, magazines and trade journals, competitors’ annual reports, official government statistics... – invited members of the target market – data available in the company’s accounts and sales departments (record of sales, orders, inventory size) – (Source: MK, p 63) questionnaire research printed sources of secondary data focus group interviews internal research

4. Marketing activities I II Identify /a_ _ _ _ _ pate needs/wants of t_ _ _ _t consumers (market research): –internal research –secondary data –f_ _ _s group interviews –quest. research –sales staff... Analyze data Satisfy the needs better than the competition – strategic decisions about: product (design) pricing promotion distribution (placement)

5. product (design, quality, features, style, brand name, size, packaging, services and guarantee)

6. pricing (basic list price, discounts, length of the payment period, credit terms...)

7. product (design, quality, features, style, brand name, size, packaging, services and guarantee) pricing (basic list price, discounts, length of the payment period, credit terms...) place (distribution channels, locations of points of sale, transport, inventory size...)

8. product (design, quality, features, style, brand name, size, packaging, services and guarantee) pricing (basic list price, discounts, length of the payment period, credit terms...) place (distribution channels, locations of points of sale, transport, inventory size...) promotion (advertising, publicity, sales promotion and personal selling)

9. product? price? place? promotion?

10. Elements of the marketing programme (integration and the cost of it?) product (design, quality, features, style, brand name, size, packaging, services and guarantee) pricing (basic list price, discounts, length of the payment period, credit terms...) place (distribution channels, locations of points of sale, transport, inventory size...) promotion (advertising, publicity, sales promotion and personal selling)

11. The Marketing Mix (The Four P’s) product (design, quality, features, style, brand name, size, packaging, services and guarantee) pricing (basic list price, discounts, length of the payment period, credit terms...) place (distribution channels, locations of points of sale, transport, inventory size...) promotion (advertising, publicity, sales promotion and personal selling) → MK, p 64, Vocabulary

12. Reading: The product life cycle

13. HW: MK, p 67-68 READING: Marketing is everything Read and answer questions (p 68) in writing