FAN ENGAGEMENT CONCEPTS

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Presentation transcript:

FAN ENGAGEMENT CONCEPTS

FAN ENGAGEMENT IDEAS Many of you are preparing for kickoff, and the start of other sports like hockey and soccer. So what I want to know is what types of fan engagement promotions are you doing this fall? This could be any kind of promotion… on-field, video board, text-to-win, enter-to-win contests, etc. The second page is an example that’s been done. On the next pages (feel free to add more) please pass along at least 3 different fan engagement promotions that you’ve done, or will be doing, this year. These can be brand new ideas, concepts you did last season as well, and from ANY sport! Here’s what you (or a coordinator!) need to do: Describe the concept in a few paragraphs or bullet points List all the assets they received Include photos or video that you have (you can attach the video to the email). And you’re done!

Les Schwab Dog Bone Toss Property: Fresno State Sponsor: Les Schwab Promotional Concept Les Schwab presents the Dog Bone Toss during halftime at all home Fresno State Football games The promotion features two contestants squaring off against each other. Each contestant gets three tries to catch a dog bone (rolled up white t-shirt) T-shirts are fired skyward from a t-shirt cannon in the end zone towards the contestant who has a tire with a net attached to catch the t-shirts and is standing on the 50-yard line The contestant who catches the most t-shirts wins a $100 gift card to Les Schwab, with the second contestant receiving a $25 gift card Assets: Les Schwab received the on-field promotion, video board feature, LED exposure and a public address announcement

PROMOTIONAL IDEA PHOTO PHOTO PHOTO Property: Sponsor: Promotional Concept Describe the promotional concept Assets: List the assets the sponsor received PHOTO PHOTO PHOTO

PROMOTIONAL IDEA PHOTO PHOTO PHOTO Property: Sponsor: Promotional Concept Describe the promotional concept Assets: List the assets the sponsor received PHOTO PHOTO PHOTO

PROMOTIONAL IDEA PHOTO PHOTO PHOTO Property: Sponsor: Promotional Concept Describe the promotional concept Assets: List the assets the sponsor received PHOTO PHOTO PHOTO