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SIT MEANS SIT & BRONCOS SPORTS PROPERTIES
Sponsor: Sit Means Sit
Marketing Goals & Objectives:
Branding
Traffic Driving
Official Status of Boise Athletics
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SIT MEANS SIT
Sit Means Sit wanted to be known as the top and most distinguished dog trainer in the area. To accomplish this they became the "Official Dog Trainer of the Boise State Broncos”.
To compliment their official status, Sit Means Sit sponsored additional fan engaging promotions:
The "Sit Means Sit Scoring Drive Summary” is a football feature that recaps the drive stats after each Bronco touchdown. The feature starts with an intro video with their dog, Kohl, catching a touchdown in the end zone.
Sit Means Sit sponsored a basketball game that included a dog show at halftime.
The owner is very pleased with the partnership between the two "top" brands. They love how people have constantly been coming up to him and mentioning they saw Sit Means Sit as the Official Dog Trainer of the Broncos.
Mark Steiner, Manager of Business Development, Bronco Sports Properties
Additional Inventory
Signage
Radio
Exclusivity
Game/Event Sponsorships
Video Board Promotion
Marks & Logos

2. NOTES FROM THE SELLER: COLD CALLING WORKS!
The client was a cold call on boot camp. I kept hearing about them on the radio and noticed they were the "Bat Dog" for the local minor league baseball team, so I figured they were at least worth a call.
Sit Means Sit wanted to be known as the top and most distinguished dog trainer in the area. Since it is easy for anybody to become a dog trainer, the most important and unique asset is actually their designation as the "Official Dog Trainer of the Boise State Broncos".
We did a photo shoot on “The Blue” with their dog, Kohl. They’ve put a lot of outside monies to promote their designation with signage, radio, print, and social media in addition to the actual partnership.
We also already have a plan in place to increase their activity in year two of the partnership, perhaps creating Dog/Player Training Videos with the coaching staff and/or their dogs in the offseason.
- Mark Steiner, Manager of Business Development, Bronco Sports Properties