1. ENERGY & UTILITY PARTNERS
Learfield Sports partners with more than 193 Energy and Utility partners across the nation. Each of our partners trust Learfield with their college sports marketing efforts to educate the public and grow their brands.
We take pride in serving our partners, placing a special emphasis on building genuine and enduring relationships. Our diverse range of brands and over 40 years of experience in college sports marketing has prepared us to develop successful, targeted programs for any energy and utility company.
AVERAGE INVESTMENT:
$32,656
TOTAL INVESTMENT:
$14,336,333

2. TORGESON ELECTRIC COMPANY & K-STATE SPORTS PROPERTIES
Sponsor: Torgeson Electric Company
Property/University: K-State Sports Properties- Kansas State University
Marketing Goals & Objectives:
Branding
Awareness
Torgeson Electric “Electrifying hit of the week”
Torgeson Electric partnered with K-State Sports Properties to increase branding awareness among the Kansas State fan base at Kansas State Wildcat football games
Each football game, Torgeson is featured on the video board for one replay of a big tackle entitled the Torgeson Electric “Electrifying Hit of the Week”
This feature draws excitement from the fan base and aligns the Torgeson Electric brand with Kansas State football
In addition to the video board feature, Torgeson Electric displays their brand in Kansas State football programs and radio spots during the football season
Additional Inventory:
Event Sponsorship
Radio
Print

3. XCEL ENERGY & GOPHER SPORTS PROPERTIES
Sponsor: Xcel Energy
Property/University: Gopher Sports Properties- University of Minnesota
Marketing Goals & Objectives:
Educate fans
Awareness
Xcel Energy “Energy Saving Tips” with Goldy the Gopher
Xcel Energy partnered with Gopher Sports Properties to increase awareness and to educate people among the Minnesota fanbase at Minnesota football & basketball games
For each home football and basketball game, Xcel Energy received a video board feature that included a short video clip educating fans on different ways to save energy and increase energy sustainability. The video clip featured the mascot Goldy the Gopher
Below are links to several of the videos that were shown in-venue:
Insulate
Sealing leaks
Dryer Loads
Additional Inventory:
Signage
Digital
Tickets/Hospitality

4. DYNEGY ENERGY & NORTHWESTERN SPORTS PROPERTIES
Sponsor: Dynegy Energy
Property/University: Northwestern Sports Properties- Northwestern University
Marketing Goals & Objectives:
Branding
Awareness
Community
Dynegy Energy Community Group of the Game
Dynegy Energy partnered with Northwestern Sports Properties to increase branding awareness among the Northwestern fan base and build a positive relationship with the community
Dynegy Energy highlights a community non-profit group with their “Community Group of the Game” promotion, which includes an on field recognition at select football and basketball games.
This feature draws excitement from the fan base and aligns the Dynegy Energy brand with Northwestern Sports, and the community.
Additional Inventory
Print
Tickets
Signage

5. NORTHWESTERN ENERGY & GRIZZLY SPORTS PROPERTIES
Sponsor: Northwestern Energy
Property/University: Grizzly Sports Properties- University of Montana
Marketing Goals & Objectives:
Branding
Partnering with a community organization/community involvement
Brawl of the Wild Football Game Sponsorship
Northwestern Energy partnered with Grizzly Sports Properties to build a positive relationship with the community and to get their logo along side a community organization
To accomplish this, they became the sponsor of the Montana and Montana State football rivalry the, “Brawl of the Wild.”
The game sponsorship includes PA’s, temporary signage, video board logo recognition, radio interview, concourse tabling, logo placement on the game day program cover, and an on-field game ball presentation.
Logo recognition is of major importance for Northwestern Energy, each year they partner with a non-profit organization that deals in the energy/utilities sector (i.e. Community Works), and this logo is used for on all their advertising assets during the “Brawl of the Wild” football game
Additional Inventory
Print
Tickets
Signage
Radio

6. POTENTIAL IDEAS
We here in the Sales Innovation department did some brainstorming and decided to include a few extra ideas that go hand-in-hand with the Energy/Utilities industry. If your property has a unique, exciting advertising concept centered around Energy/Utilities feel free to send it in to Kary Huls so that it can be featured on our next Sportscenter post!
"Power Play" of the game 
Video board feature where fans text-in-their vote for the “(Name) Power Play of the game“
Can be easily implemented into Hockey (Power-plays)
Power Up – Basketball
Have all the lights off during the intro for basketball. Then, tell fans to turn on their cell phone flashlight for the “(Name) Power Up, to charge up the starting lineups" (or something like that).
You could create a co-branded screen that fans could display instead of using their flashlights.
Energy Saving Tip of the Day- Southern Illinois (Areman)
This concept has been posted on Sportscenter and executed at Southern Illinois
Aremen wanted to either educate fans of energy saving tips. They created a short video highlighting different ways fans can save energy, even giving the main decision maker a short cameo in each video