Core Submission Document Template The Marketing Excellence Awards 2017 Hong Kong is produced by Marketing, a publication of Lighthouse Independent Media 2/F, Connaught Harbourfront House, 35-36 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

Please paste your client organisation/brand logo here Entry Details Please paste your client organisation/brand logo here Please provide the following information: Name of Category Name of Client Organisation Name of Brand Name of Agency Name of Campaign

Entry Video Please paste the entry video link if there is any. (optional but strongly recommended) Maximum length of video is 3 minutes. Password (if any):

Challenge Campaign start date: Campaign end date: Target audience: (25%) Max. 1 slide The market situation the brand was operating in. A clear description of the business/brand consumer challenge the advertising/project/work was asked to address. Key statistics which help illustrate the scale of this challenge in detail. Eligibility period: 1 September 2016 – 31 August 2017 Mandatory information: Campaign start date and end date, key objectives, target audience, key competitors and budget. Campaign start date: Campaign end date: Target audience: Budget (HKD): Key objectives: Market challenge:

Strategy (25%) Max. 2 slides, visuals included – slide 1/2 An introduction of the campaign/project/work. The rationale of launching the campaign/project/work to address the marketing challenge. The core insight the campaign/project/work was built on. An outline of your creative thinking and media strategy. A description on its distinctiveness and effectiveness.

Strategy (25%) Max. 2 slides, visuals included – slide 2/2 An introduction of the campaign/project/work. The rationale of launching the campaign/project/work to address the marketing challenge. The core insight the campaign/project/work was built on. An outline of your creative thinking and media strategy. A description on its distinctiveness and effectiveness.

Execution (25%) Max. 3 slides, visuals included – slide 1/3 The implementation of your creative thinking and media strategy. The tactics/elements used within the campaign/project/work. The role of these tactics/elements.

Execution (25%) Max. 3 slides, visuals included – slide 2/3 The implementation of your creative thinking and media strategy. The tactics/elements used within the campaign/project/work. The role of these tactics/elements.

Execution (25%) Max. 3 slides, visuals included – slide 3/3 The implementation of your creative thinking and media strategy. The tactics/elements used within the campaign/project/work. The role of these tactics/elements.

Results (25%) Max. 2 slides, visuals included – slide 1/2 Clear evidence/metrics demonstrating the performance of the campaign/project/work. A description of how it solved the marketing challenge. The rationale as to why you believe this qualifies for a Marketing Excellence Award.

Results (25%) Max. 2 slides, visuals included – slide 2/2 Clear evidence/metrics demonstrating the performance of the campaign/project/work. A description of how it solved the marketing challenge. The rationale as to why you believe this qualifies for a Marketing Excellence Award.