What has the advertiser done to try and get you to join Facebook?

What is Propaganda?

Propaganda in World War One

What is Propaganda? Propaganda is a specific type of message presentation aimed at serving an agenda. At its root, the denotation of propaganda is 'to propagate (actively spread) a philosophy or point of view'. The most common use of the term (historically) is in political contexts; in particular to refer to certain efforts sponsored by governments or political groups. (Wikipedia)

Why do we use Propaganda? Each of the nations which participated in World War One from 1914-18 used propaganda posters. They used posters to: justify their involvement to their own populace As a means of recruiting men A way to raise money and resources to sustain the military campaign. To urge conservation

Why Posters? Television had not yet been invented Not everyone owned or had access to a radio Posters were the most effective means of getting a message across

Positive and Negative Negative – Get people to act based on fear or anger Positive – Get people act by using encouraging, motivating, spirited (patriotic) messages

Propaganda uses Seven Tricks to get their message across Seven Tricks (link) Activity: In small groups, examine the following posters and identify the ‘tricks’ used in the posters. Each group will present their conclusions to the class.

Bandwagon Persuading people to do something by letting them know others are doing it.

Testimonial Using the words of a famous person to persuade you.

Transfer Using something or someone we respect or revere to stir emotions.

Plain Folk Convince the audience that the spokesperson is from humble origins, someone they can trust and who has their interests at heart.

Name Calling Calling the other side names like evil, bloodthirsty, killers, butchers, etc. to create an unfavorable opinion or hatred

Glittering Generalities Using nice words to describe about your side like hero, brave, honorable, freedom, justice, etc.

Stacking the Deck Makes the best case possible for one’s side and the worst for the opposing viewpoint Uses only facts that support one side of the argument

Let’s analyze this poster.

Poster 1

Poster 2

Poster 3

Poster 4

Poster 5

Poster 7

Poster 8

Poster 9

Poster 10

Poster 11

Poster 12

Poster 13

Poster 13

Poster 14

Poster 15

Resources World War I Posters- Canada http://www.firstworldwar.com/posters/canada.htm As well as other sources.