1. Propaganda in World War One

2. What is Propaganda?
Propaganda is a specific type of message presentation aimed at serving an agenda. At its root, the denotation of propaganda is 'to propagate (actively spread) a philosophy or point of view'.
The most common use of the term (historically) is in political contexts; in particular to refer to certain efforts sponsored by governments or political groups.

3. FAKE NEWS is PROPAGANDA!

4. Is advertising propaganda?

5. Glittering Generalities
Name Calling

6. Testimonial
Plain Folks

7. Bandwagon
Transfer
Card-stacking

8. Why do we use Propaganda?
Each of the nations which participated in World War One from used propaganda posters.
They used posters to:
justify their involvement to their own populace
As a means of recruiting men
A way to raise money and resources to sustain the military campaign.
To urge conservation

9. Why Posters? Television had not yet been invented
Not everyone owned or had access to a radio
Posters were the most effective means of getting a message across

10. Government Support
Quite often propaganda is connected with negative emotions
During the Great War the governments needed money for the war effort so they focused their efforts on posters aimed at raising money from citizens for the war effort

11. Propaganda uses Seven Tricks to get their message across
Seven Tricks (see handout)
Activity: In small groups of
2-3, examine the following posters and identify the ‘tricks’ used in the posters---there might be multiple tricks in each.

12. Poster 1 (GB)

13. Poster 2 (GB)

14. Poster 3 (GB)

15. Poster 4 (GB)

16. Poster 5 (GB)

17. Poster 6 (CANADA)

18. Poster 7 (GB)

19. Poster 8 (GB)

20. Poster 9 (USA)

21. Poster 10 (USA)

22. Poster 11 (USA)

23. Poster 12 (USA)

24. Poster 13 (USA)

25. Poster 14
(Germany)

26. Poster 15
(USA)