Sample Review This deck can also be found on the website F18 T2 Gift Range Sample Review This deck can also be found on the website

JD FoB EUROPEAN GIFT PACK RANGE F18-F20 PREMIUM 25 concepts EVERYDAY

Samples Overview When pre-production samples were assessed by the project team & other stakeholders, numerous enhancement opportunities were identified, as outlined within Only GJ cartons were produced on the correct weight of board as it’s a different substrate to all other cartons. It was available at the time samples were made, whereas the correct weight of board for all other packs was not. So all packs will be the weight of the GJ versions (710 microns) Excluding GJ again, only the Music carton & SB cartons were printed on the correct side – deliberately on the uncoated side. Unfortunately all other samples were printed on the uncoated side instead of the coated side. The coated side will provide a more vibrant finish & allow for deeper de/embossing & will eliminate cracks on folds & corners Some cartons were not flooded the correct color inside – JDTH packs will be flooded cream, JDTF red, JDTW, GJ & SB all silver For a detailed overview of all enhancements to be made concept by concept please review the slides ahead

JDTW Silhouette Carton 70cl Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Gloss banner at base will be bordered top & bottom with white lines The filigree at the top of the pack will convert from gloss to white & in style to match the label filigree Carton to be printed on the coated side (samples printed on the uncoated side). Will improve cracking in the corners Inside flooding will change from black to silver Embossing to be enhanced (benchmark current global JDTW standard carton)

JDTW Window Carton 70cl Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Gloss banner at base will be bordered top & bottom with white lines The filigree at the top of the pack will convert from gloss to white & in style to match the label filigree Carton to be printed on the coated side (samples printed on the uncoated side). Will improve cracking in the corners Inside flooding will change from black to silver Embossing to be enhanced (benchmark current global JDTW standard carton) Exploring not cutting the window all the way to the sides

JDTW 1 Rocks Glass Carton 70cl Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Gloss banner at base will be bordered top & bottom with white lines The filigree at the top of the pack will convert from gloss to white & in style to match the label filigree Carton to be printed on the coated side (samples printed on the uncoated side). Will improve cracking in the corners Inside flooding will change from black to silver Embossing to be enhanced (benchmark current global JDTW standard carton) Glass image better depicted (as per the render)

JDTW 2 Rocks Glass Carton 70cl Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Gloss banner at base will be bordered top & bottom with white lines The filigree at the top of the pack will convert from gloss to white & in style to match the label filigree Carton to be printed on the coated side (samples printed on the uncoated side). Will improve cracking in the corners Inside flooding will change from black to silver Embossing to be enhanced (benchmark current global JDTW standard carton) Glass windows modified to show glass branding. Glasses branded per samples

JDTW Upright Tin 70cl/1lt Identified improvements for production Lid adjusted to correct tension for opening/closing Black plastic insert in the bottom to prevent bottle from moving Will be in matte finish, not gloss finish

JDTW 2 Rocks Glass Double Tin 70cl Identified improvements for production Lid adjusted to correct tension for opening/closing Will be in matte finish, not gloss finish

JDTW Music Carton 70cl Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Inside flooding will change from black to silver Embossing to be enhanced (benchmark current global JDTW standard carton) This pack was intended to be printed on the uncoated side & will that way

JDTW Guitar Case 70cl Identified improvements for production To/From card will be added in front of the pocket Note – only sent to markets yet to buy this item. The only samples available were the ‘open pour’ version, so if you’re a non-refillable bottle market the stopper won’t screw onto your bottle

JDTH Silhouette Carton 70cl Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Carton to be printed on the coated side (samples printed on the uncoated side) Will improve cracking in the corners Inside flooding will change from gold to cream The filigree at the top of the pack will convert to railway lines like on the sides & from gloss to cream The cream band will be flanked with lines top & bottom Cream to better match label color Bee visual in bottle neck will change to cream Embossing to be enhanced (benchmark current global JDTW standard carton)

JDTH Window Carton 70cl Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Carton to be printed on the coated side (samples printed on the uncoated side). Will improve cracking in the corners Inside flooding will change from gold to cream The filigree at the top of the pack will convert to railway lines like on the sides & from gloss to cream The cream band will be flanked with lines top & bottom Cream to better match label color Embossing to be enhanced (benchmark current global JDTW standard carton) Exploring not cutting the window all the way to the sides

JDTH 1 Glass Carton 70cl Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Carton to be printed on the coated side (samples printed on the uncoated side). Will improve cracking in the corners Inside flooding will change from gold to cream The filigree at the top of the pack will convert to railway lines like on the sides & from gloss to cream The cream band will be flanked with lines top & bottom Cream to better match label color Embossing to be enhanced (benchmark current global JDTW standard carton) Glass image made larger not to resemble a shot glass Bee on glass will be in real gold

JDTH 2 Glass Carton 70cl Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Carton to be printed on the coated side (samples printed on the uncoated side). Will improve cracking in the corners Inside flooding will change from gold to cream The filigree at the top of the pack will convert to railway lines like on the sides & from gloss to cream The cream band will be flanked with lines top & bottom Cream to better match label color Embossing to be enhanced (benchmark current global JDTW standard carton) Bee on glasses will be in real gold The Bee logo will be placed between the 2 glasses Glass windows modified to show glass branding

JDTH Chill Pack – 70cl Identified improvements for production Serve Chilled icon to match the render

JDTF Silhouette Carton 70cl Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Carton to be printed on the coated side (samples printed on the uncoated side) Will improve cracking in the corners Inside flooding will change from black to red The filigree at the top of the pack will convert to railway lines like on the sides & from gloss to red The red band will be flanked with lines top & bottom Flame in bottle neck will change to red Embossing to be enhanced (benchmark current global JDTW standard carton) Only sent to markets that will have Fire in F18

JDTF Window Carton 70cl Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Carton to be printed on the coated side (samples printed on the uncoated side) Will improve cracking in the corners Inside flooding will change from black to red The filigree at the top of the pack will convert to railway lines like on the sides & from gloss to red The red band will be flanked with lines top & bottom Embossing to be enhanced (deeper as benchamark current global JDTW standard carton) Exploring not cutting the window all the way to the sides Serve chilled icon moved from front to the back Only sent to markets that will have Fire in F18

JDTF 2 Shot Window Carton 70cl Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Serve Chilled icon between glasses replaced with Flame Carton to be printed on the coated side (samples printed on the uncoated side) Will improve cracking in the corners The filigree at the top of the pack will convert to railway lines like on the sides & from gloss to red The red band will be flanked with lines top & bottom Embossing to be enhanced (benchmark current global JDTW standard carton) The flame on the glass will be real gold Insert will not have JD bug included Only sent to markets that will have Fire in F18

GJ Carton 70cl Identified improvements for production Gloss silver will be varnished to match label color, to make it less shiny Black coating will be improved Inside will be flooded silver Dieline to be adjusted to eliminate the bulge in the base The word „crispy” replaced with „crisp” in finish description Embossing to be enhanced (benchmark current global JDTW standard carton)

GJ Premium Carton/Tray 70cl Identified improvements for production Gloss silver will be varnished to match label color to make it less shiny Black coating will be improved The word „crispy” replaced with „crisp” in finish description Embossing to be enhanced (benchmark current global JDTW standard carton)

GJ 2 Rocks Glass Carton 70cl Identified improvements for production Gloss silver will be varnished to match label color to make it less shiny Black coating will be improved Embossing to be enhanced (benchmark current global JDTW standard carton) The word „crispy” replaced with „crisp” in finish description Double charcoal mellowed – ultimate smoothness sign added between glasses

SB Select Carton 70cl Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Dieline will be adjusted to eliminate the cracking on folds & corners Entire carton will be embossed with a wood grain pattern to give wood texture Inside will be flooded silver Embossing to be enhanced (benchmark current global JDTW standard carton)

SB Select Premium Carton/Tray 70cl Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Dieline will be adjusted to eliminate the cracking on folds Entire outer carton will be embossed with a wood grain pattern to give wood texture Embossing to be enhanced - benchmark current global JDTW standard carton

SB Select Jeff Arnett 1 Nosing Glass 70cl Carton Identified improvements for production Heavier weight board, same as GJ cartons (710 microns) Dieline will be adjusted to eliminate the cracking on folds Entire carton will be embossed with a wood grain pattern to give wood texture Insert is prototype – production will be the same clarity as the other glass inserts Embossing to be enhanced (benchmark current global JDTW standard carton) The word „Nosing” replaced with „Tasting” on the front pack and in the back pack text refering to glass

FVGP16 - FV Blue carton with the Red ribbon & Greeting card Identified improvements for production Painted edges to eliminate white cut edges Bellow closure of top flap for a more premium finish Embossing of branding Watermark background on inside of greeting card The plain white carton sample represents the thickness of substrate & texture of finish – this will be used for both the blue & the white cartons

4. FVGP13 - FV Xmas Tin No changes intended

5. FVGP23 - FV Silver-White Tin with Snowflakes No changes intended