Kim Gibson and Danny Housley

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Presentation transcript:

Kim Gibson and Danny Housley Social Media and CILs Kim Gibson and Danny Housley APRIL 2016

What is Social Media? An online resource that people use to connect with one another Can be used for promotion and advocacy purposes Has grown tremendously over the years Accessibility has been a major concern

How is it Used? Personally Professionally Mixed

How is it Used in a CIL? Outreach Networking Peer Support Advocacy Education Information and Referral

Facebook Great for engagement Know your audience We post articles centered around disability rights Type of post varies depending on the algorithm Exposure can be linked to post frequency and audience Type Average Description Daily total impressions 187 The number of impressions seen of any content associated with your Page. (Total Count) Weekly total impressions 327 Daily total reach 47 The number of people who have seen any content associated with your Page.

Twitter Great for networking as an organization Social engagement is maximized with this Can post as much as you like Use Hashtags to maximize reach Most people reached was 500,000

Professional Social Media LinkedIn MailChimp Engage with groups focused on IL/Social Media/Disability Rights Recruit talent Strengthen brand Professional networking Used for direct mailings to consumers Weekly newsletter Some limitations Makes distribution lists easy

Best Practices: Always Have a Plan

Social Media Playbook Your plan for the future and your metrics from the past You should map out a strategy for each social media outlet Include statistics to view trends and year-over-year growth This can alter how you post for maximum exposure

Any Questions? Thank You!

Find disABILITY LINK Online Web: www.disABILITYLINK.ORG Facebook: www.facebook.com/disABILITYLINK Twitter: www.twitter.com/disABILITYLINK Instagram: www.instagram.com/disABILITYLINK

For More Information Phone: (404) 687-8890 Video Phone: (404) 381-8117 Fax: 404-687-8298 1901 Montreal Rd Suite 102 Tucker, GA 30084