ACTi Retail Big Data Solutions ~ The Solution for Operational Management & Business Intelligence 2016/03/17

Death of physical retail?

Retail Sales Channels: Online & In-Store To succeed in the retail business, you must know: Visitor Traffic trends Conversion Rates Customer’s Demographics Customer’s Behavior Marketing campaign effectiveness And more… What about tools to analyze your In-Store channels? Your Online sales are thriving with Hundreds of Business Intelligence tools available to answer these questions ACTi Retail Application Suite

Understanding In-store customer’s behavior Via Video Analytics Customer Knowledge = Strategy to Improve your business! Attraction, exposure Foot Traffic, Store layout, (heat maps), Age & Gender* Interest, engagement Interest zone maps (Dwell time maps) Want, decision POS Transactions, Age & Gender* *Age & Gender profiling available in Q2, 2016

Revenue, foot traffic, heat map etc. Demo client Please try it: http://mas.acti.com/Retail/Retail/index.aspx Revenue, foot traffic, heat map etc.

Big data application for Retail People Counting (Foot traffic) Optimize staffing Store layout Ad, Campaign result analysis Heatmap (Product exposure) Foot traffic within a confined area Product placement Dwell Time (Product engagement) Staff training and engagement Follow through to conversion analysis Quantity Quality

Why choose ? Video, algorithm, software development original manufacture. Video based retail analytics (Foot traffic, Product exposure, Product engagement, Conversion rate analysis) Advanced Software customization services in terms of integrations and User Interface Design. Why ACTi

Retail Video Analytic Solution

ACTi Retail Application Suite Combining intelligent video analytic results and product sales records for sales trend analysis Identify and classify your visitors Compare Foot Traffic and Sales performance across multiple stores Identify and Classify your products Fully customized web-based service for retail business intelligence Multiple site management for company owner and single site management for store managers Email notification of daily/monthly reports

ACTi Retail Application Suite Visitors Information and Behavior Identify High Interest and High Traffic Areas Identify Customer’s Profile and Behavior Patterns 單櫃當日每小時進出人流量

ACTi Retail Application Suite Point-of-Sale data analysis Sort POS Items By Category By Individual Item By Type Identify Hot Selling Products By Revenue 單櫃當日每小時進出人流量

Know your customer’s demographics ACTi Retail Application Suite Visitor & Shopper’s Demographics Male or Female Age range (10 to 20, 20 to 30, 30 to 40, etc.) Know your customer’s demographics Customer Profile: Buying “Brand X” of soft drinks. Age 30-45 Female (Available in Q1, 2016) – Additional cameras for Age & Gender recognition would be required *Available on Q2 2016

Real time data = Immediate insights & actions Headquarters Store manager Marketing All data Trends Insights Age & Gender (Available in Q1, 2016) – Additional cameras for Age & Gender recognition would be required Operations Real time data = Immediate insights & actions

2. What works? What doesn’t? What’s next? Decision Taking: 1. Evaluate the data 2. What works? What doesn’t?

Architecture Overview MAS Clients ACTi Cloud MAS ACTi People Counting Server Internet ACTi Cameras Site 1 Retail Application Suite ACTi People Counting Server ACTi People Counting Server Site N ACTi Cameras Site 2 ACTi Cameras ACTi Cloud MAS: Retail Application Suite

Conclusion Report manager live demo

Know your Business -> Take the right decisions MARKETING STRATEGY PROMOTION PLANNING RENOVATION POWER CONSERVATION EVENT PLANNING STAFFING PROPERTY EVALUATION SERVICE IMPROVEMENT SALES CHARACTERISTICS STORE DEVELOPMENT Why

Where is the ROI? Measure marketing / advertisements effectiveness Staffing optimization Existing / new store rent evaluation Merchandise display / Store layout improvement If due to the above an additional profit of $500USD/store/month can be achieved, then the system’s ROI is achieved after 1st year* * 3 camera system consisting people count, heat maps and MAS client

Other solutions for Operational Management Retail Operational Efficiency Queue Management Exception Reports & Real Time Notifications Case Management System Create and keep track of incidents supported by video evidence. Logistics Warehouse & Logistic Center Optimization Solutions Manage your assets and employees through Video Analytics Fleet Management Use video to protect your Mobile Assets and optimize your Fleets. System Management KPIs for Camera and NVR Status Historical Reports for system performance Parking Lot Management License Plate Recognition Management Software VIPs and Blacklist Graphical Reports Discover more in: http://mas.acti.com/

Thank you! sales@acti.com