Strategic Trends

Current Trend for Fast Food Developments Price Products Options Buying Online 24/7 Stores Store Numbers Promotion Health Awareness Sanitation Delivery Value-Added Services

Strengths / Weaknesses Addressed Opportunities / Threats Addressed Strategies Strategies Strengths / Weaknesses Addressed Opportunities / Threats Addressed 1. McDonald’s “Made-For-You” Strengths: 1. Quickest Serving Time Among Other Food Industry 2. Flexibility on Preparing Food Time Opportunity: Adaptation on Products and Services to Culture and Tradition Threat: High Number of Foreign Companies Entering the Fast Food Market vs. Local Brands 2. Freebies and Budget Meals (All Brands) 1. Customization of Meal Servings Tailor-Fit to Consumers’ Appetite 2. Cost Saving / Systematic Food Preparation Weakness: Limited Menu Offered to Consumers Opportunity: Continuous Products and Service Expansion 3. Healthy Meal Offerings Weakness: Known to Serve Unhealthy Meals Threats: 1. High Number of Foreign Companies Entering the Fast Food Market vs. Local Brands 2. Consumers Look for a Healthier Lifestyle