1. Entrepreneurship BMT-2710 Instructor-Kimberly Goudy
Just Around The Corner
Team entre-news
Ashley Meier, Victoria Hedrick, Albert Gardener, Margherita Howard, Gabrielle Flegal, Joseph Downey
Entrepreneurship BMT-2710
December 2010
Instructor-Kimberly Goudy

2. Just Around The Corner Multi-member ownership.
Limited Liability Company.
Vending, catering, and lunch delivery.
Healthy lunch choices.
Conveniently located.

3. SWOT Analysis Strengths
Many resources available because of multi-member ownership
LLC allows tax flexibility of a partnership and personal. liability protection of a corporation.
Slow economy allows for equipment to be purchased at a modest price.
Providing a unique brand of high quality , healthy fast food products, at affordable prices, are currently not being offered in the community.

4. SWOT Analysis Weaknesses
The recent slow moving economy will make business forecasting uncertain.
Strategically pricing to be competitive and profitable at the same time.
An equal multi-member ownership may experience difficulties in decision making which will cause unclear strategic planning.

5. SWOT Analysis Opportunities
Serving many locations through the use of its vending trailers.
Expanding the services provided by adding entertainment options to catering services.
The existing current market demand of affordable, healthy lunch choices will create growth.
Serving the communities catering and vending needs in a socially responsible manner by offering healthy alternative lunch choices.

6. SWOT Analysis
Threats
Other catering and delivery businesses that may start-up in the area and how we may compare in quality, value, and customer service.
Slow economy causes slow market growth and will create vulnerability to recessions.
Having the ability to change products and services with the changing needs and tastes of the consumer.

7. Code Of Ethics
“Just Around The Corner”, was founded on the idea that one company may have the ability to empower the community by providing greater value and healthier dining options. Always following the golden rule, internally and externally, treating others in a manner that we would want to be treated. Always complying with local, state, and federal laws. We hold ourselves accountable to the highest ethical standards through strict adherence to these principles.

8. Financial Needs and Start-Up Costs
Gathering funds for start-up from:
Personal Savings.
Individual personal loans.
Small business loans.
Equally splitting the start-up cost among all owners.
$3083 or 17% each.
Paid to owners
$10/hr. for all time contributed to the operation of the business.
1/6 of profit.

9. Financial Needs

10. Financial Needs

11. Marketing Plan Product Price
Healthy alternative lunch choices offered through vending.
Excellent customer service.
Price
Affordable pricing.
Offering bulk rates for large catering orders.

12. Marketing Plan Place Promotion
Mobile unit sitting in predetermined locations targeting the high traffic community.
Promotion
Advertising
Public relations
Publicity
Word of mouth
Coupons
Media

13. Implementation Step 1: Obtaining the mobile units and vehicles.
Allotted Time: 1 month
Step 2: Procuring equipment.
Step 3: Developing a Menu.
Allotted Time: 6 weeks
Step 4: Securing locations and potential clients.
Allotted Time: 3 weeks
Step 5: Advertising.
Allotted Time: Begin at least 2 weeks before opening
Step 6: Acquiring inventory/preopening.
Allotted Time: 1 week
Step 7: Grand Opening.

14. Just Around The Corner
The catering/vending hybrid business. A unique business offering affordable, healthy fast food lunch alternatives to the community. Taking healthy eating, value, and convenience to new levels.