Welcome to Show Me Rotary PETS Subject: Enhancing Public Image Presenter: 6040 Annette Sweet 6060 David Robinette 6080 Angela Smith Date: March 31 – April 1, 2017

RI Strategic Plan: Priorities Enhance Public Image and Awareness

RI Strategic Plan: Priorities RI’s Strategic Plan includes enhancing Rotary’s public image and awareness. We strive to: Unify image and brand awareness Publicize action-oriented service Promote core values Emphasize vocational service Encourage clubs to promote their networking opportunities and signature activities.

Session Objectives After completing this session, a club President should be able to: Create awareness for Rotary and your club in your community Promote a positive public image for your club through service and signature activities Identify Rotary resources to help your club’s public image efforts

Discussion How does your Rotary Club connect with your community? What publicity has been particularly effective? How does the community know who you are?

Discussion How would you answer? What is Rotary? What is Rotary known For?

What is Rotary? A network of people: The first world-wide social network We get together to: Exchange ideas Grow our businesses Make new friends We volunteer to: Help our community Help others

Creating Community Awareness How can your club create awareness within your community? “Be known for what you achieve, and not for what you hope to do? -Mike Winer, The Collaboration Handbook

Creating Community Awareness How can your club create awareness within your community? Signage at member’s businesses Incorporate Rotary in member business advertising “Rotary meets here” signage Distribute The Rotarian magazine

Creating Community Awareness How can your club create awareness within your community? Rotary club web page (updated frequently) Social Media -Facebook -YouTube -LinkedIn -Instagram -Twitter -Snap Chat Local Newspaper, Radio, and TV announcements

Club Examples

Club Examples Share examples of successful publicity projects by your club or a nearby club?

Creating Community Awareness How should your message be framed? A results-based Message An example of Impact/Results (a story that emotionally engages) Relevant Information Action (a small step each person can take to participate) Media/Channel (the ways you can reach your community)

Club Examples What signature event or club project is your club known for in your community? Be sure to record any idea that you hear that you like.

Club Examples Can you describe how your club is successfully utilizing social media to promote Rotary in your community? Be sure to record any idea that you hear that you like.

Rotary Public Image Resources Links to these resources and today’s session materials are on the Show Me Website under Take Action, Resources and President Elect Curriculum: www.showmerotary.info Lead Your Club: Public Relations Committee Effective Public Relations A Guide for Rotary Clubs Find promotional ads in the Rotary Brand Center at Rotary.org Lead Your Club: President –Club President’s Manual

Activities to be Done Before July 1 Appoint a Public Image Chair and committee or assign Public Image duties to a club officer Choose a club spokesperson if not the Club President Schedule a meeting with your incoming board to share ideas and to develop new ones.

Session Objectives After completing this session, a club President should be able to: Create awareness for Rotary and your club in your community Promote a positive public image for your club through service and signature activities Identify Rotary resources to help your club’s public image efforts

Thank You!