Finnish Cultural and Creative Industries Export Kimmo Aulake, Ministerial Advisor

Creative economy – where’s the beef?

Creative economy – where’s the beef?

The evolution of the value of exports of creative goods and services globally (in millions of US$) 2002 2008 Creative goods 205 000 407 000 Creative services 62 000 185 000 All creative industry products 267 000 592 000

Key conclusions of the Final Report on the Development Programme for Cultural Export Practical challenges: packaging and marketing Structural issues: the structure of enterprises intermediaries retaining and utilising of rights The objective: In order to harness the economic basis of cultural production and to increase culture’s contribution to the national economy, the added value of CCIs need to be enhanced. This calls for financing product development and marketing as well as strengthening the intermediary structure to ensure effective market access, to improve the negotiating position of the production companies and to secure rights

Added value of creative skills and competences Education Research Arts Narratives Ideas Consulting Design Content production Architecture TV-production Project work Programming Products Multiplying Repeatability Consumer business B2B-products Commercial potential Format business Games B2B-services Added value of creative skills and competences The earnings potential of a product does not depend on the author or producer but on market and consumer demand No upper limit per person 40.000 € - 100.000 € per person / year -40.000 € per person / year © Tanu-Matti Tuominen Engineering companies 10

Programme of Prime Minister Jyrki Katainen’s Government 1 GOVERNMENT PRIORITIES 1.3 Enhancing sustainable economic growth, employment and competitiveness …new sectors of growth will be developed in the industrial, service and creative sectors 6 ECONOMIC, EMPLOYMENT AND INNOVATION POLICY Reforming financing The importance of the creative sectors will grow as new business opportunities open up. Efforts will be made to encourage this activity by increasing financial contributions and recognising the special characteristics of the sector. Strengthening entrepreneurship The Government will foster business and export opportunities for the creative sectors.

The Strategic Implementation Plan of the Government’s Programme – Spearhead projects and responsibilities MEASURE Ecologically and socially sustainable growth The structure of economic production shall be fostered and diversified Service and creative sectors’ capacities shall be improved by setting up an investment fund or programme at Finnvera Responsible ministries: the Ministry of Employment and the Economy, the Finance Ministry, the Ministry of Education and Culture

The opportunities of creative industries shall be fostered: Cultural entrepreneurship and job creation will be supported and business opportunities fostered i.e. through product and service development. Responsible ministries: the Ministry of Employment and the Economy, the Ministry of Education and Culture Creative Economy in Work-life –project, which aims to build arts and culture based models and services in order to enhance employment and renew working life. Responsible ministries: the Ministry of Education and Culture

The feasibility of setting up a creative economy development organisation and a co-ordinating body among the relevant Ministries will be assessed. Responsible ministries: the Ministry of Employment and the Economy, the Ministry of Education and Culture Cultural exports and marketing skills of CCIs will be promoted. Responsible ministries: the Ministry of Employment and the Economy, Ministry of Education and Culture