GS1 Innovation Consumer-IoT (C-IoT) Kevin Stark, Ph.D., Sr. Director, Innovation, GS1 GO Prepared for Global Public Policy discussion – April 11, 2017 [Internal GS1 discussion only]

What is the Ask of Industry? Consumer IoT (C-IoT) What Is It? Why GS1? What is the Ask of Industry?

What is C-IoT? What it is: What it means: What is the upside: Brand/Consumer conversations now extend far beyond the point-of-sale. Everything the consumer does with the product post-sale is part of the Brand experience. The Consumer Internet of Things (C-IoT) is about facilitating rich, ongoing experiences between a consumer, his/her products, the Brand, and the Retailer, by connecting those products with data and services via the Internet. The opportunity for C-IoT includes everything that happens in the life of a product after the point of sale – set up, installation, use, storage, subscription, replenishment, maintenance, repair, reorder, resale, share, and disposal. What it means: C-IoT requires a unified system architecture that enables interoperability across products, Brands, Retailers, and consumer applications. GS1 identification and data is at the center. What is the upside: Greater value to the consumer and the opportunity to build better brand loyalty and trust while dramatically growing Brand/Retailer value.

Why GS1? GS1 is uniquely positioned to support the growth of interoperable standards for the C-IoT: GS1 enables individual products to be accurately, authentically, and persistently identified - the fundamental requirement of C-IoT GS1 is the largest, neutral, not-for-profit organization in the world providing unique product identification for global commerce GS1 has industry credibility based on extensive global harmonization experience with barcode and RFID standards and is a natural point for linking people to items GS1 C-IoT enables retailers, brands, and solution providers new market growth opportunities along with new ways to ‘delight the consumer’ by providing a connection between products and consumer - C-IoT was the original EPCglobal vision, and many of the standards we developed for EPCglobal are still directly relevant (EPCIS, Gen2, etc) - Other entities like ISO have conflicting interests

GS1 - Inclusive Leadership GS1 will lead by developing an inclusive architecture that aims to be the global language of business, people—and things. GS1 understands the critical balance of multiple players in the C-IoT space. Our architecture will be open and inclusive by design, allowing GS1 standards and services to communicate freely and seamlessly with other product identifiers, technologies and applications, all with the end goal of enabling consumer directed commerce. This statement is deliberate, because it is clear that there are many competing standards for collecting information from “smart” devices (whether by RFID tags, wifi-enabled devices, etc.)

Current status & next steps (i. e Current status & next steps (i.e., how will we plan to engage industry?) C-IoT is a key program for the Innovation initiative at Global Office We’re currently in discovery mode to understand the issue and outline potential next steps GS1 is joining forces with MIT and will be seeking a diverse group of thought leader companies (retailers, e-tailers, solution providers, brands) to come together to: Collaborate with industry to develop a C-IoT toolkit Support the definition of an open architecture Outline the roadmap for Consumer-IoT use cases and applications Conduct pilots to validate the value proposition and share learnings

Current status & next steps (i. e Current status & next steps (i.e., how will we plan to engage industry?) Some critical components for success are: Commitment from the key industry stakeholders (retailers, e-tailers, solution providers, brands) Participation of the business and technical industry thought leaders Consideration of Public Policy/Privacy Likely goal is that GS1 will: Develop standards where applicable and collaborate with other standards bodies and initiatives

Consumer IoT Use Case Example While we’re working on some graphics and iconography, this is 1 simple image that helps illustrate a possible use case for the IoT enabled pantry.