“COLLECTIVE RESPONSIBILTY” Presented by: Monica Soto, Maria Brown Spence, Edvaldo Pedro and Heshan Perera

The Challenge Short staff -Being able constantly update -Difficult to execute tasks Social Media -Being able constantly update -Improve media outreach Events -Better out reach to community/schools -More involvement

SWOT ANALYSIS Strengths: Established program Roughly $2 million Different Collaborations Weaknesses: Social media not properly utilized Web pages are not up to date Shortage of staff Same approach Still trying to gain recognition Opportunities: More involvement Awareness Threats: Increase work load for schools Constant Alterations

Target Audience Residents of DISD community Local schools throughout DISD Teenagers who engage in underage drinking

Research Plan Research Plan Overview Interview Community research Awareness of the Alliance on Underage Drinking Research of current finding Media outlet research Findings of similar campaigns.

Objectives Primary Increase staff members Create an internship program Increase number of volunteers Secondary Set up community events Meet with high school students inform students of alcohol and drug consumption Increase the number of targeted high schools

Tactics Pledge Drive Underage Drinking Awareness Event Internship

Internship Program POSITIONS • Event Coordinator • Media Planner / PR • Financial Assistant REQUIREMENTS: • 12 hours college credits • 2.0 G.P.A. or higher • Criminal free background BENEFITS: • Possible job offer after graduation • Internship will count towards college credit

Evaluation Primary -Evaluation of staff members -Evaluation of the internship program -Increase number of volunteers -Social Media

Future Recommendation Create a clear, more concise mission statement Keep a communication log Maintain relationships with the community and local media Utilize the campaign timeline and calendar Recommendations for Alliance on Underage Drinking Website Reformulate site layout Emotional appeal Links and icons are functioning properly Background of board members ALOUD e-mail address