1. Unit 01 –Website Development
OCR Nationals – Level 02
Website Design and Creation
Unit 01 –Website Development
ICT Dept

2. Learning Outcome 7 – Assignment
LO7 – Evaluating the effectiveness of the Website
You need to complete the following tasks in order to help SWS Events create a better improved version of their website.
Explanation of quality (P)
Success of content (P)
Success of layout (P)
Does it link well (P)
Do the multimedia (P)components work (P)
Does the form look good (P)
Does the content suit the target audience (M)
Is the layout consistent (M)
Is it professional (D)
What could I improve (D)
How would this help (D)
SWS Events have asked you to design a multimedia website for SWS Events. SWS Events is a new national company that has been asked to co-ordinate household recycling for the whole country. SWS Events is working with local businesses to provide corporate days out in the country.
SWS Events would like to review and evaluate the website in order to improve its effectiveness. They would like to know the strengths and weaknesses of the site as well as what worked well and what could be made better for the next time.
They would like an unbiased review of how well it works and if it meets the needs of the target audience.

3. Learning Outcome 7 – Assignment
LO7 – Evaluating the effectiveness of the Website
You need to complete the following tasks in order to help SWS Events create a better improved version of their website.
Explanation of quality (P)
Success of content (P)
Success of layout (P)
Does it link well (P)
Do the multimedia (P)components work (P)
Does the form look good (P)
Does the content suit the target audience (M)
Is the layout consistent (M)
Is it professional (D)
What could I improve (D)
How would this help (D)
Assignment Tasks (P, M, D)
To achieve a Pass grade:
Candidates will review their website features including what worked well and did not.
Examples of Strengths and Weaknesses are made.
To achieve a Merit grade:
Candidates will evaluate the features of their website and explain the good and bad features of the production.
A range of strengths and weaknesses are highlighted, suggested improvements are made.
To achieve a Distinction grade:
Candidates will critically evaluate the features of their website and explain the good and bad features of the production. A wide range of strengths and weaknesses are discussed, suggested improvements are made. 1

4. Learning Outcome 7 – Task 1
LO7 – Evaluating the effectiveness of the Website
You need to complete the following tasks in order to help SWS Events create a better improved version of their website.
Interactive image rollover
Adding content interaction.
Appropriate image choice (M/D)
Clear Evidencing (M/D)
Fully Functioning (D)
Proportioned images (D)
Task 1 (P, M, D)
The new website should now have more interactivity on a page to make it more user friendly and more interactive. They have come up with the idea of making it more fun by having rollover objects and in this way they can add more images without scrolling the page or moving away from their house style. Choose a relevant image and make it a rollover image with a similar themed image, demonstrate doing this and demonstrate it working. 1
Evidence showing at least one rollover image/button

5. Learning Outcome 7 – Task 2
LO7 – Evaluating the effectiveness of the Website
You need to complete the following tasks in order to help SWS Events create a better improved version of their website.
Interactive image rollover
Adding content interaction.
Appropriate image choice (M/D)
Clear Evidencing (M/D)
Fully Functioning (D)
Proportioned images (D)
Task 2 (P, M, D)
The new website needs the titles of the pages to stand out more to make the user aware of which page they are on. It has been decided to make them more interactive and bold by adding in Flash Text which will change colour when the mouse lingers on it. Do this by inserting Flash Text with a rollover colour. Make sure the colours stand out against the page background colour. 2
Annotated evidence showing links to 2 external websites.
Detailed evidence of links being added and working.

6. Learning Outcome 7 – Task 3
LO7 – Evaluating the effectiveness of the Website
You need to complete the following tasks in order to help SWS Events create a better improved version of their website.
Linking an the logo (M/D)
Considering mobile access (M/D)
Benefits to the user (D)
Consideration of Accessibility (D)
Task 3 (P, M, D)
SWS Events would like to make it easier for the customers to be able to link the Logo to the Home Page and have Alt text on the link to tell them where it is going. This way if the customer is struggling to get back to the main page or they are running the website on a mobile phone without Flash then they will still be able to get back 3
Evidence showing one further interactive element.
Annotated evidence showing linking the logo with Alt text.

7. Learning Outcome 7 – Task 4
LO7 – Evaluating the effectiveness of the Website
You need to complete the following tasks in order to help SWS Events create a better improved version of their website.
Clock (D)
Calendar (D)
Marquee (D)
Mouse Cursor (D)
Adding interactivity (D)
Engaging the customer (D)
Task 4 (D)
SWS Events will feel that adding in additional Java content will make the website more appealing. This could be in the form of a clock, a calendar, mouse cursor, or a marquee for special offers or bulleting updates.
They want you to research what there is and evidence adding the code to your website. Clear evidence needs to be given of where the code was pasted and what the finished version looks like. 4
Evidence showing some use of scripting to add to the user experience.

8. LO7 – Assessment (P, M, D) 1(P/M/D) Evaluation 2(P/M/D)
Task
Activities
Student
Staff
LO7 - Evaluate own website
1(P/M/D)
Evaluation
2(P/M/D)
Examples of website creation strengths and weaknesses