PRODUCT DEVELOPMENT IN INDUSTRY UNIT 3 - AREA OF STUDY 2 PRODUCT DEVELOPMENT IN INDUSTRY
TYPES OF INDUSTRIES FOOD & BEVERAGE TRANSPORT / DISTRIBUTION TEXTILES – CLOTHES, SHOES, ACC WOOD & PAPER PHARMACEUTICAL PETROLEUM & CHEMICALS METALS – MACHINERY AGRICULTURE BUILDING & CONSTRUCTION
ADVANTAGES OF INDUSTRIES CREATES PRODUCTS CREATES EMPLOYMENT & SKILLS CREATES COMPANY WEALTH CREATES NATIONAL WEALTH CREATES TAXES CREATES A STANDARD OF LIVING CREATES COMMUNITY
INDUSTRY DISADVANTAGES POLLUTION – AIR, WATER, SOIL NATURAL RESOURCES DEPLETION CREATION OF TOXINS WASTE MATERIALS PROMOTES SOCIAL CLASS
FACTORS GUIDING INDUSTRY TESTING MANUFACTURE PRODUCT USE DISTRIBUTION PROTOTYPES MARKET RESEARCH SOURCING MATERIALS DESIGN RESEARCH & DEVELOPMENT PRODUCT DISPOSAL PRODUCT SALES/RETAIL PRODUCT MAINTENANCE & REPAIR
PRODUCT DEVELOPMENT PROCESS
PRODUCT DEVELOPMENT PROCESS MARKETING DESIGN & PROTOTYPE MANUFACTURE & QC DISTRIBUTION & RETAIL USE DISPOSAL
MARKET RESEARCH DATA COLLECTION METHODS FROM CONSUMERS PRIOR TO MANUFACTURE SURVEYS INTERVIEWS TRIALS/TESTS (human centered design) QUESTIONNAIRES SOCIAL MEDIA – TWITTER, FACEBOOK APPS ?
THE FIVE Ps OF MARKETING MARKETING CONSIDERATIONS PRICE – the cost of the product PRODUCT – the item to be marketed PEOPLE – the consumers/end users PROMOTION – advertising the item PLACE – where to sell the item
RESEARCH & DEVELOPMENT PERFORMED DURING MANUFACTURE EMPLOYEE TRAINING QUICKER MANUFACTURE ECONOMICAL MANUFACTURE MORE EFFECTIVE MANUFACTURE APPROPRIATE MANUFACTURING SYSTEMS MATERIALS DEVELOPMENT - NEW WITHOUT COMPROMISE TO PRODUCT QUALITY