Coldwell Banker Digital Marketing PlanSM Prepared exclusively for: By Lora Abbott, Realtor ® Coldwell Banker Gene Armstrong, Inc.

About the Coldwell Banker Digital Marketing PlanSM For over a century Coldwell Banker Real Estate LLC has become synonymous with excellence, leadership and exceptional customer service in the real estate industry. Our focus has remained on providing the best services possible for home sellers and buyers alike. The Coldwell Banker Digital Marketing PlanSM is our way of demonstrating how we’ll use the latest Web-based and digital technologies to make your property stand out in today’s real estate marketplace. Jim R. Gillespie President and Chief Executive Officer Coldwell Banker Real Estate LLC

The Digital Marketing Plan… …is our commitment to you to continue providing the highest quality service using today’s most innovative marketing tools.

Digital Marketing Tools coldwellbanker.com Listing Distribution Strategy Our Local Web Site Web Marketing Pledge

coldwellbanker.com The award-winning coldwellbanker.com is one of the industry’s leading Web sites: Buyers spend an average of 10 minutes on the site viewing properties like yours Features like our exclusive Personal Retriever® service that deliver information about new listings or the Personal Retriever® Widget that sends alerts directly to buyers desktop when new properties appear on the Web site Go Online!

coldwellbanker.com Supported by national and local advertising campaigns Listings feature extensive details, including multiple photos, slide shows, virtual tours and neighborhood information Direct links to our local company Web site provides more details about the local marketplace Go Online!

coldwellbanker.com Personal Retriever® Home Tracker allows you to keep tabs on your home and any other home you choose Buyers can directly contact me by email to request a showing of your home and more information Quick search feature and state-of-the-art mapping technology allows users to not only get to your property instantly, they also have access to local neighborhood information such as streets, schools, hospitals, houses of worship and more Go Online!

Listing Distribution Strategy As a Coldwell Banker® customer, your home will automatically be filtered to Trulia, Google Base and Yahoo! Real Estate Classifieds to get your property maximum exposure Coldwell Banker listings have been viewed over 50 million times by Trulia users 13% of traffic to Google search specifically for real estate Yahoo! reaches 74.4% of the online U.S. population

Our Company Web Site Make a few points about your local company site Traffic/visitors Number of listings Buyer tools like Personal Retriever Neighborhood/Mortgage resources If you need a second page regarding your local web site, click Insert… Duplicate Slide… to make a duplicate of this page Replace this graphic with an image of your local web site and this text with its URL.

My Personal Profile Page or Web Site Make a few points about your Personal Profile Page or Web site View your listings Request Appointments Buyer tools like Personal Retriever Mortgage resources If you need a second page regarding your page, click Insert… Duplicate Slide… to make a duplicate of this page Replace this graphic with an image of your personal web site and this text with its URL.

The Coldwell Banker Web Marketing Pledge Your property will be submitted to multiple Web sites, including: coldwellbanker.com Trulia Google Base Yahoo! Real Estate Classifieds Our local MLS site Our local company site My personal web page Your property information will include: Multiple photos Virtual Tours Detailed descriptions Your property will be submitted to the Coldwell Banker Personal Retriever service to email alert buyers Inquiries from online consumers will be responded to in a timely manner