NOVÁ PAKA BREWERY Masaryk business school, Jičín Key to successful international enterpreneurship Nová Paka Brewery, ltd.

1. About the company Martin Matouš a Martin Suchomel Nová Paka brewery, ltd. Situated in Královehradecký region in Nová Paka Year production of the brewery 2 142 630,- € Small market share in the Czech republic, small brewery.

- in the foot of the Giant mountains - focused on tourism - Classical way of brewing beer in connection with modern knowledge for making traditional Czech beer.

2. Photos and logo

3. Owners and type of company Limited liability company – statutary organ Jaromír Bulko Petr Helan Antonín Janák

4. History of the brewery The foundation stone was laid in 1871 A year later, first brew was brewed Original operation was started 25. July 1872 In basic rooms: brewhouse, fermentation room, cellar and limited space of malting house.

5. The subject of business: - brewing, commerce and services - brewery and malting industry, - Hostelry (restaurant) activity ( beer tasting and sampling special Czech dishes) - sale of fermenting alcohol, consumer alcohol and liquor

Goals of the company - entering Slovakia market - distribution into stone shops products Brouček and Kumburák

Goals of the company - establish partnership with local breweries - later on start own company shop - establish partnership with local breweries - break through in competition of the field - contact with local liquour sales

Brouček and Kumburák beer -Brouček pale draft ten-degree beer, 4 % alcohol Bottled into 0,5l bottles Stainless kegs 50l, 30l, 15l. -Kumburák pale lager, velvet beer foam (head) 5,3 % alcohol Glass bottles 0,5l, PET bottles 1,5l.

Sometimes special offers: gift wrapping buy 1 get 1 Degustating and beer tasting in company shop Gift wrapping = 6 bottles of beer + free beer mug with logo of the brewery

6. Foreign cooperation Cooperation with other foreign markets is in progress Novopacký brewery exports beer to the whole world.

7. Swot analysis Strong points 1)tradional Czech beer, high quality, classical process of brewing, high quality, fair products, domestic ingredients, many decades of production 2) network of own shops, small brewery, helpful and clear treatment of a customer, the possibility of degustation 3)flexibility, everybody can have his own custom-made beer brewed

Weak points 1) brewery can not compete with other huge breweries, limited production 2) employees, we are no all-powerful 3) limited sortiment of drinks and services only in beer industry

Opportunities 1) demand for beer and alcohol 2) attractivity of our beer (verified and high-quality sources) 3) awareness of high-quality of Czech beer 4) export to the Netherlands and Slovakia in progress, knowledge of our products

Threats 1)we cannot compete with big breweries 2) Slovakia customers might not like the originality and taste of our beer (they might be used to a different standard). 3 ) Slovakia market might be glutted by beer products and there might not be interest 4) Fear of unknown

8. Target group of customers Address mainly customers of young age, middle class, who like good beer

9. Distribution - In stone shops as food in supermarkets - Partly in beerhouses, our shops - Internet: our own websites, websites where one can buy our products Products distributred by post or delivery Larger purchasing – free shipping

10. Advertisement and promotion in foreign countries - Internet adverts, websites, tv, radio Advertising billboards, posters - Billboard example

11. Risk of competition - At this time, strong competition on Slovakia market - Smaller consumption of beer in the Slovakia - Our prices are reasonable (not too cheap) - The Dutch might prefer other proven beers (unwillingness to try new things).

Sources http://www.novopackepivo.cz http://www.agronavigator.cz https://cs.wikipedia.org/wiki/Hlavn%C3%AD_strana Pictures were taken from the official website of the brewery or taken by ourselves

Thanks for your attention!