1. Erasmus+ The Key to Successful International Entrepreneurship
Masaryk's business academy Jičín
CZECH REPUBLIC

2. OUTLINE Basic information Owners History Subject of business
Foreign cooperation
Accommodation
Swot analysis

3. ABOUT US restaurant „U Dělové koule“ = Cannon ball
in the centre of Jičín
part of Hotel Jičín
10th place in the whole Czech republic
1st place in Královehradecký region in the prestigious list of best restaurants

4. About US 1866 - a battle of Jičín
decoration: weapons, paintings, uniforms
regional and local specialities
Opening time: 11: :00

5. Address : Havlíčkova 21, Jičín 506 01

6. Interior
Hotel Jičín
Traditional Czech dish

7. Managers and partners Managers: David Brusák and Jan Ent
- they negotiate separately
Business partners: David Brusák and Alice Entová
- both have 50% share
Legal form: ltd.

8. History Opening of the restaurant - 01.03.2002
–Václava Klaus – the then president

9. Subject of business
The restaurant offers delicious Czech and regional cuisine as well as unbeatable selection of wine

10. Foreign cooperation
Within accomodation in Hotel Jičín catering in restaurant U Dělové koule is offered.
Cooperation with foreign travel agencies On Foot Holidays and English Oostwards CK

11. accommodation 16 rooms with shower, toilet, TV and minibar free Wifi
own parking

12. PRICE LIST Hotel Jičín Single room 52,-€ 66,-€ 78,-€ 98,-€
Hotel Jičín
Single room
52,-€
Double room
66,-€
Triple room
78,-€
Suite (for 4 persons)
98,-€
Child till 3 years old
Free of charge
Child years old
11,-€

13. rooms

14. SWOT ANALYSIS STRONG POINTS: WEAK POINTS: frequented location
Interior with historical charm
trillingual names of dishes
mainly Czech specialities
name, price, weight in grams, number mentioned in menu
professional personnel speak German, English and Russian
high-quality services
WEAK POINTS:
low price of services in the Czech republic in comparison to other countries
Small parking lot
Small terrace
No separated space for company events
direction signs for guests who come by their own cars
OPPORTUNITIES:
growing demand for high-quality Czech cuisine
Mistakes of competitors
Focus on guests beyond hotel
Increase promotion and marketing communication
THREATS:
increase of competiton
increase of groceries prices – more costs
increase of energy prices
tax rise
danger of supplier quality

15. STRONG POINTS frequented location interior with historical charm
trillingual names of dishes
mainly Czech specialities
name, price, weight in grams, number mentioned in menu
professional personnal speak German, English and Russian
high-quality services

16. WEAK POINTS:
low price of services in the Czech republic in comparision with other countries.
small parking lot.
small terrace
no separated space for company events
direction signs for guests who come by their own cars

17. OPPORTUNITIES: THREATS: growing demand for high-quality Czech cuisine
mistakes of competitors
focus on guests beyond hotel
increase promotion and marketing communication
THREATS:
increase of competiton
increase of groceries prices – more costs
increase of energy prices
tax rise
danger of supplier quality

18. Sources
website:
visiting restaurant

19. Thank YOU for YOUR attention