Achieving Business

Most people are so busy working IN their business that they do not take any time to work ON their business.

Effective Strategy = Valued Differentiation x Execution Do you have a clearly focused and well-communicated strategy for success? Effective Strategy = Valued Differentiation x Execution

Five Foundations of Effective Strategic Thinking Business Acumen Personal Experience Pattern Recognition Strategic Insight Disciplined Execution

The Four – I’s Ignorance Inflexibility Indifference Inconsistency

How to avoid the Four I’s Aggressive external market focus. Aggressive customer focus. Keep the “Main Things” the main things. Bullish on knowledge sharing and learning. Passion and commitment at all levels. Foster a healthy paranoia. Revel in change.

From the CEO of a little 182 billion dollar company… Look, what is strategy but resource allocation? When you strip away all the noise, that’s what it comes down to. Strategy means making clear-cut choices about how to compete. You cannot be everything to everybody, no matter what the size your business or how deep its pockets. You have to figure out what to say “NO” to. Jeffrey Immelt

Strategy is INTERNAL as well as EXTERNAL Key Point: Strategy is INTERNAL as well as EXTERNAL

The Six Fundamental Elements of a Successful Organization Vivid Vision Robust Communication Best People Sense of Urgency Disciplined Execution Extreme Customer Focus

Sustainable Competitive Advantage: Hire GREAT talent… Continuous Innovation Extreme Customer Focus

Top high-potential employees… Credible Respectful Approachable Highly Professional Team Player

Culture Counts Fun Fair Family Friends Freedom Pride Praise Meaning

John Spence Team Model D M C irection – vivid, clear, inspiring --- shared easurements – specific, observable, focused ompetence – very good at what they do ommunication – open, honest, courageous utual Accountability – all team members iscipline – do this every day

11 Key Team Competencies: Setting clear, specific and measurable goals. Making assignments extremely clear and ensuring required competence. Using effective decision making processes within the team. Establishing accountability for high performance across the entire team. Running effective team meetings. Building strong levels of trust. Establishing open, honest and frank communications. Managing conflict effectively. Creating mutual respect and collaboration. Encouraging risk-taking and innovation. Engaging in ongoing team building activities.

The 4 key elements of robust communications Honesty Transparency Courage Vulnerability

800+ CEOs of firms between 20 and 400 Million Lack of a clearly communicated Vision Lack of courageous communication Tolerating mediocrity Inability to effectively execute

10 – 15 %

What Inhibits Execution? National Survey of 4,000 Senior Executives 4. Inability to work together (21%) 3. Company culture (23%) 2. Economic climate (29%) 1. Holding onto the past / unwillingness to CHANGE (35%)

9 Steps for Ensuring Effective Execution Where are we going + how will we behave on the way? Vision + Values Strategy Commitment Alignment Systems Communication Support Adjust / Innovate Reward / Punish Praise + Celebration and Eliminate Mediocrity Focus Differentiation “No” 9 Steps for Ensuring Effective Execution Measure / Track Communicate Transparency Renewal Stakeholders + guiding collation Vision + Values Strategy Plans Goals / Objectives Tactics / Actions Training + time / money / supplies / people Procedures / Protocols Repeatable Process Clear / consistent / relentless

…chaos brings opportunity For those that are prepared… …chaos brings opportunity

Talent + Culture x Extreme Customer Focus = Success Strategic thinking takes time… pattern recognition. Strategy is internal & external / what NOT to do. Six core fundamentals: vision, talent, communication, urgency, execution, customer focus. Execution is about repeatable systems and training. High performance teams require shared vision + clear metrics. Talent + Culture x Extreme Customer Focus = Success

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