ESTEE LAUDER MADE IN THE SHADE.

Slides:

Advertisements

Similar presentations

Objectives Identify the characteristics of sales promotion

Advertisements

*Be prepared to discuss with the class!*

UNIT C The Business of Fashion

Why Use Our Lanolin-Based Products? Lanolin is easily absorbed Lanolin moisturizes Lanolin hydrates Lanolin protects Lanolin restores softness Natural.

Percentages Discounts. Convert to decimals 1.30% 2.4% 3.525% 4.42% 5.6.5% 6.456% 7.7.2%

Chapter 17 promotional concepts and strategies Section 17.1

Chapter 14 Promoting Products.

Sharing Secrets A full service tanning salon Located on the University of the Pacific campus.

A ratio is a comparison of two quantities by division.

Sales Promotion Marketing Co-Op.

4 P’s of Marketing.

Sales Promotion Short term incentives, offered to customers to encourage buying.

More Than Natural More Than Organic … 100% ToxicFree ®

What is Marketing? - all of the activities involved in the planning, pricing, promoting, distributing and selling of goods and services TO SATISFY CONSUMERS’

 Branding & Types of Promotions  By the end of today you should have a good understanding of what the term branding means..  So, what is branding?

What is the Marketing Mix? Ms. Roberts EWHS Marketing 2011.

6 Companies that got it right! Type Your Name

MARKETING CHANNELS. DEFINATION A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods,

Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

Presented by: Sweet Sweat Inc.. Our Product History of the Issue "British researchers have found traces of chemicals called parabens in tissue taken.

Time Out, Protect your Skin

Revision of Elasticity Promotion Promotion is divided in two categories 1. Above the line advertising 2. Below the line advertising.

7 Key Functions of Marketing Product Service Management Marketing Information Management SellingDistributionPromotionPricingFinancing.

Reduce-Lux “Healing substance that suits your body”

Skin CancerMelanomaSun & TanningPotpourri

Ms. Smith.  Trade promotions  Consumer promotions.

Shiseido Future Solution Total Revitalizing Cream Survey Research Report March 2005 Monique Choi, Miles Perdiguerra, Irene Shang, Orlando Shih, Judi Washington,

Sunchain Tanning Knowledge everyone should know about lotion! Macy Replogle 1.

LA MER By Group 5 Class 1 1.

Ride Da Wave  Shequari Edwards and Devon Evans  17Age17.

 Shequari Edwards and Devon Evans  17Age17. Mission Statement To ensure our customers the most all natural hair product and good service. Opportunity.

SALES PROMOTION Marketing Co-Op. Sales Promotion  All marketing activities – other than person selling, advertising, and public relations – that are.

1 The Consumer Market Determining customer needs.

A waterproof instant fake tan with an additional remover.

Melanoma is a cancerous cell which is caused from the sun. It can quickly spread from the surface of the skin to other parts of the body.

What is Promotion? There are four basic types of promotion: 1) Advertising 2) Sales Promotion 3) Personal Selling 4) Publicity.

MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.

SPRAY TANNING WELLINGTON Tantrum professionals come to you! Serving Tantrum Spray Tans and all of Palm Beach County. Enjoy a relaxing experience, free.

Idil Yaveroglu Lecture Notes

Communication Plan.

Discuss differences between advertising and sales promotion

Promotions Marketing I.

Suzabelle/ ProSports Promotives, LLC

Sports and Entertainment Marketing

Promotional Concepts & Strategies

MARKETING MIX Product People Price Process Promotion Physical Place

Sales Promotion.

International Marketing

Steps to start your women’s wholesale fashion marketplace

Cosmetics Market - Size, Trend, Share, Opportunity Analysis & Forecast,

Sun (Sunscreen) Safety

Sports and Entertainment Marketing

Starter Activity Complete the worksheet provided by your teacher!

إدارة التسويق.

4.01 Exemplify sales promotions

Discuss differences between advertising and sales promotion

Chapter 17 Bell Ringer Form students into groups of 3 or 4. Ask each group to imagine that it has been asked for help by the local pet rescue and adoption.

4.10 Promotional Channels used to Communicate with targeted audiences.

Types of Promotion Chapter 17.2.

Marketing Math Monday Mrs. Wonder –

Mrs. Bruckner Be Sun Safe!.

Industry Analysis: The Beauty Industry

Identify the elements of the promotional mix

Product Development Project – Games, STEM, Food/Drink or Mental Health

Career Technology Entrepreneurship Standard: C

White Bag Marketing IB Business.

Section 17.2 Sales Promotion

Types of Promotion November 30, 2016 Section 17.2.

Shopper Insights and Shopper Marketing Report

Presentation transcript:

ESTEE LAUDER MADE IN THE SHADE

History Founded in New York in 1946 By Ms. Estee Lauder and her Uncle

Products World’s leading manufactures and marketers of ladies: Cosmetics Fragrances Hair Products

Free Deluxe Samples Free Blogs Loyalty Program The Estee E-List

Currently Selling:

Promotions

“Made in the shade” Self Action Tanning Crème Sports Bronzer Tan Extender

Self tanning Say no to tanning beds Increases chances of skin cancer 59% 78% of males and females say they feel prettier when tan

Happier Customers Both Gender Friendly

Tan Extender Benefits: Sports Bronzer Sweat Resistant Multiple Shades Self-Action Tan Creme Sports Bronzer Tan Extender Develops instant tan within one hour Sweat Resistant Last 3x longer than leading brand Multiple Shades Do not have to reapply No orange residue left behind

Pricing Made in the Shade Retail Ounces Wholesale Minimum Order Self Action Tan Crème $12.50 6oz $5.90 24 $19.95 10oz $8.00 12 Sports Bronzer Tan Extender $14.00 $6.50 $21.95 $8.80

7% discount if you order within 10 day. Receive free display case with $500 minimum order. Order greater than $1000 receive free beach towels and bottles of sun tan lotions to give away. Orders greater than $2000 receive a 10% as well as all promotion elements above.