Limited
As an artist with RADAR, our services will allow you the freedom to focus on creating great music & engaging with your fans Music marketing experts by discipline Teamwork culture in a positive & collaborative environment Budget & marketing plan management in conjunction with partners Preferred rates with the best marketing & promotion teams on the market Benefits: Avoid additional overhead, relationship network, market leverage, expertise, honest guidance, big picture planning, creative strategy, product partnerships, layered marketing
Radar projects Include…
Radar Services Suite
Radar Service Suite Includes… PROJECT MANAGEMNET Manage marketing plan, timeline, budget, distribution, hired teams, advertising, Pre-order retail, brand integration, lifedtyle marketing PROMOTION Build radio & video promotion plan & budget, hire teams, manage effort and drive adds SYNC LICENSING TV, Film, Trailer, Commercial, Game, Apps and much more MARKETING Oversee or assist with social networks, online marketing, brand integration, technology, tour marketing & development PUBLICITY We work with a wide variety of external PR companies & find the best match for each campaign DISTRIBUTION RADAR sits within a larger distribution company, projects are marketed & sold from within the same organization, start to finish
Project Management
Point person dedicated to ensuring timelines are met & the team stays focused. Team architect overseeing full project from timeline to marketing plan to budget. Daily and weekly calls to ensure optimal communication on every detail. Liaison with production, distribution & sales teams at RADAR. Liaison with RADAR International on assets, marketing timing & budgeting. Works with finance group on invoicing, reporting and statement accuracy
Promotion
Promotion is the number one sales driver in the marketplace. In-depth discussions about music potential at all radio formats Custom team made specifically for your budget & artist, not just another song on a long list of projects Budget management tailored for every level of project Committed relationships with radio and video promotional veterans Leverage reach and size to increase our success in the marketplac
Sync Licensing
Music licensing services providing both marketing & revenue. Monthly Samplers: Digital licensing samplers created around themes, conferences and annual events Creative Licensing Pitching: Licensing staff creates custom pitches on a per project basis based on creative briefs that come in from TV shows, trailer houses and ad agencies Clearance Paperwork Administration: RADAR all clearance paperwork with the licensee after approval by the label •Publishing Clearance: To the extent that a Label or artist controls their own publishing, we also clear publishing rights for sync placements
Marketing
Online marketing & advertising are more critical than ever. Social Network development, management and maximization strategy Viral marketing campaigns on targeted press, blogs, tastemaker sites Integration with developing technology outlets that can further marketing reach and build additional revenue Exclusive downloads Creative asset fan sourcing Song premieres Album listening parties Radio website placements Online advertising campaigns Artist interviews Album Reviews Contests & Sweepstakes Artists playlists Streaming performances Retailer and Industry newsletters
Touring is a cornerstone of any great marketing campaign Work closely with managers, agents, promoters and venues to develop tour routings and plans that fit within the larger album cycle process Leverage our wide network of contacts in search of ideal opening slots, support acts, festival opportunities and brand events Develop detailed market by market promotions around tour dates – retail in-stores, radio visits, online performances, interviews, VIP events Oversee promotional merchandise creation and field implementation Ticket buys and tour support depending on need of specific projects
Access a wealth of brand partner opportunities RADAR represents “one stop shopping” for brand managers & agencies, looking for the perfect music project Leverage brand marketing reach & advertising dollars for the benefit of your artist Focus on executing entertainment programs that drive sales for both our brand & label partners Access to the Universal Partnership Marketing Team focused on agencies, fashion, hotel, sports and much more
Distribution
RADAR distributes to 600+ retail destinations worldwide in more than 200 territories Digital Full digital sales & marketing staff dedicated to your download, streaming, video & mobile content Physical Dedicated account managers and regional sales managers who work directly with retail account partners with support from Universal sales force to maximize physical sales opportunities Video Maximize video revenue through our direct partnerships with YouTube, VEVO and more Non-Traditional Service full suite of non-traditional accounts - Starbucks, Guitar Center, QVC, Urban Outfitters, Game Stop and many more International Tailor your release globally through our in-house digital sales team as well as via physical partnerships with Universal Music Group International or Republic of Music
|RADAR LIVE LIMITED|