Advanced Social Media Marketing

Certification and Fees Online Delivery CONTENTS Broad Contours Key Features Course Content Course Schedule Instructor Certification and Fees Online Delivery

BROAD CONTOURS Delivery Methodology: Direct to Device; Live, Online, Interactive Sessions Duration: 7 weeks; 3 hours per week Course Start Date: Jan 21 , 2016 Schedule: Every Saturday, 05:30 PM – 08:30 PM IST Fees: INR 14,999 + applicable taxes

KEY FEATURES 21 hours of live, instructor-led learning with a focus on hands-on-experience (learn by doing) Live Q&A and Feedback Session with the instructor for doubt clearing and improvement Use of case studies and live examples for holistic learning Guided Assignment for application of concepts and building confidence

COURSE CONTENT Module 1: Introduction to Social Media Marketing (SMM) and Blogging What can you expect from a SMM campaign? What to measure and what is relevant? Content Marketing Blogging and Branding Module 2: Facebook and Twitter Branding Facebook Do's and Don'ts Using Facebook Insights Twitter Features core details Branding building and Consumer Engagement Using Twitter Analytics Module 3: Google Analytics for Social Media Demographics, Views, Hits, Location statistics from Google Analytics How to use this statistics for better SMM campaign results Using Analytics to calculate ROI of your SMM campaigns

Live Q&A and Feedback Session COURSE CONTENT Module 4:  Influencer Marketing Finding your influencers ROI from Influencer Marketing Social media contests Module 5:  Online Reputation Management Social Media Backup policy Brand Monitoring Real-time and or Automation: What works when Module 6:  Live Q&A and Feedback Session Module 7: Real Time Assignment

LEARNING PLAN Online Reputation Management Session Date Time (IST) Module Topic 1 21 January 2017 05:30 PM - 08:30 PM Introduction to SMM and Blogging 2 28 January 2017 Facebook and Twitter Branding 3 04 February 2017 Google Analytics for Social Media 4 11 February 2017 Influencer Marketing 5 18 February 2017 Online Reputation Management 6 25 February 2017 Live Q&A and Feedback Session 7 04 March 2017 Real Time Assignment

Ananthanarayanan V INSTRUCTOR Alumnus of IIM Indore. Founder of Techdivine Creative Services, a digital marketing & social media services agency. Specializes in delivering ROI (goal oriented) campaigns for corporate brands. Conducted corporate trainings for 1000+ participants across 14 industries on Digital Marketing, Branding and Entrepreneurship. Winner of Global Peter Drucker Challenge 2014, Awarded Best Digital Marketing Professional in India by CMO Council & World Marketing Congress LinkedIn Profile

CERTIFICATION AND FEES Course Fee The course fee is Rs 14,999 plus 15% service tax. Certification Criteria An exam will be conducted at the end of the course. On clearing the exam with a minimum of 70% marks, training.com will issue a certificate of successful completion. One re-attempt will be provided in case the candidate scores less than 70%. A Participation certificate will be issued if the candidate does not score 70% after two attempts.

ONLINE DELIVERY Our courses are delivered in the direct to device mode The live, instructor-led sessions can be accessed from your PC/Laptop using a reliable internet connection System Requirements PC/Laptop Web Camera Headphone with Mic Internet connection with > 1Mbps Speed This self-diagnostic test will verify if you meet the necessary software requirements (webcam, mike and internet speed cannot be verified through this link) https://na1cps.adobeconnect.com/common/help/en/support/meeting_test.htm 

18002081050 (or) info@training.com Reach out to us at 18002081050 (or) info@training.com Visit our site https://www.training.com/digital-marketing/social-media-marketing