Video Marketing on Steroids! Online Video Marketing is basically a new type of internet marketing or advertising strategy that uses a 2-5-minute short video featuring a specific product or service using contents from articles and other text sources. These videos are then uploaded to video sharing websites like YouTube for exposure and circulation. Online videos can also be called the modern version of the traditional PowerPoint presentation, where a text articles transformed into animated slideshow. It is also an extension of article marketing that conveys business’s messages to a wider audience in a more creative way.

Why video marketing is important for businesses? For marketing potential reach is ultimate and for this purpose video is peerless. Apart from Face book, YouTube receives more than one billion unique visitors every month which is much more than any television channel. One in three Britons view minimum one online video per week – that’s almost more than 20 million people in the UK alone. No other form of content can give your business a slice of it. There are several success stories of videos gone viral. Videos are naturally engaging and in the age of information overload consumers need contents that are easy to digest. If your video engages them, they will spend longer time in your website interacting with your brand and will also share the video with others. For any kind of social media marketing, SEO campaign, video is undoubtedly one of the best tools in the kit. Forrester’s researchers say, if a picture paints 1000 words then a one-minute video is worth 1.8 million words. It has been observed that after watching an interesting video content of any brand seven in ten people see it in a more positive way.

Here is a list of some awesome and powerful video marketing tools available online Multiple videos and images which have been uploaded can be combined to create a new video. Trim your clips to custom lengths. Music can also be added to the video from the pre-approved tracks of the editor Special effects can be put in the clips to create the new video in your own way to assist you in marketing of your products/services

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