Social Media for Social Good SFNZ Annual Conference 31 Oct 2014 Sarah Davies

Do your homework first! Does a suitable channel already exist? What do you want to achieve? Have you got the right resource? Have you got the right culture? Are you prepared to build followers? Do you have something to say?

Ready to go? Have you… Identified your audience? Planned your content? Read up on best practice?

Employee use of Social Media Be mindful of who you are representing Be credible and open Be human Be responsive Be protective of clients Be part of a team Be interesting and social media friendly Be accountable Be professional Be respectful of copyright laws

Social media mantras When in doubt, do not post! The internet is permanent Protect your privacy and your clients Have fun, but be smart “approach online worlds in the same way you do the physical one”

Where to next? CrawlWalkRunFly Look around & listen Connect & activate Engage, involve & expand Fans help you do the lifting Define strategy & goals Identify targets Identify measurement tools Draft social media policy Allocate staff time Establish social networks Quantify & qualify audience Create & build relationships Increase what works: pull back on what doesn’t Culture of social networking exists Use data to analyse progress Increase engagement rates Find new places to outreach Rely on your community for their content and ideas Nurture them, build a tribe! Become a leader that others follow