Consumer sentiment towards Egypt, Media & PR. Consumers perceive countries positively for their culture, economic prosperity and the political climate.

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Presentation transcript:

Consumer sentiment towards Egypt, Media & PR

Consumers perceive countries positively for their culture, economic prosperity and the political climate Base: 1000 National Respondents Representative of online community from YouGov Exclusive Egypt Panel

Surprisingly and despite economic issues, majority of consumers would consider investing in Egypt. Would you invest in Egypt 66% YES 34% NO Base: 1000 National Respondents Representative of online community from YouGov Exclusive Egypt Panel

Egyptians would invest in Egypt predominantly because of their attachment to the country (HOME) and for the size of its economy Base: 1000 National Respondents Representative of online community from YouGov Exclusive Egypt Panel

Egyptians believe the government must accelerate economic reform and fix the public sector as priorities to encourage foreign investments. Base: 1000 National Respondents Representative of online community from YouGov Exclusive Egypt Panel

Social Media is becoming the dominant source of news for Egyptian Consumers followed by distant Websites & TV. 78% Social Media 56% Websites 55% TV 31% News- papers 25% Friends & Family 18% Radio Which of the following are your main sources of news? Base: 1000 National Respondents Representative of online community from YouGov Exclusive Egypt Panel

There seem to be a culture of skepticism and consumers are expecting Transparancy, Credibility & Fact Based information from the PR community. Base: 1000 National Respondents Representative of online community from YouGov Exclusive Egypt Panel

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