1. Purpose of social action and community media

2. The purpose of social action or community media
To change attitudes i.e. HIV or Aids stigma
To raise awareness: climate change/ domestic violence
To change voting behaviour: could be social action against fox hunting
To infiltrate mainstream media: Sangat TV
To create or strength community ties:

3. To change voting behaviour
Which of the following do you think is a social action or community media issue or both?
To change attitudes
To raise awareness
To change voting behaviour

4. Research issues Social Action and Community media
Aims and objectives
Issues can be to do with:
Social: issues such as climate change, lack of house or something community based in your area.
Personal: People can have their own personal views about issues both local, national and global
Political: Political issues can include protesting against government cuts, or even as in Egypt’s case a change in government.

5. Ethical considerations
As social action issue often involves local, global or national issues, which can be political, social or even personal reasons this means that you will often be dealing with sensitive's around different subject areas:

6. Awareness of sensitivities around different subjects
National, global or local
Political
Social
Person
Can you think of any examples of these three different areas and can you think of any issues you might have to sensitive towards. Also why you might have to be sensitive when researching or reporting on these issues?

7. Access issues
What issues might you have getting access to the topic area?

8. Task
I want you to research a social action issue and also a community media production i.e. local radio, local TV i.e. Sangat or a free paper and I want you to find out in pairs the following;
What resources do they have?
Where do they get funding from?
How do they distribution and exhibition their media or their issue?
Is there any evidence that there has been a change either potential or real that the campaign has worked?

9. questions