The Local Authority perspective TSB re-imagining the high street SBRI Peter Lee Economic Development Successful partnerships.

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Presentation transcript:

The Local Authority perspective TSB re-imagining the high street SBRI Peter Lee Economic Development Successful partnerships

Place Management Place Marketing

Target segments Total households around 96,000 households

Acorn type 3: Comfortably affluent families Acorn type 5: Older people in villages & hamlets

Fresh ways to travel Travel planning including innovative bus tickets, information and incentives via mobiles

Customer insight Enhancing the customer experience Multi-operator tickets please Commuter discounts Cheaper fares Better information journey planning timetables real-time Reward my loyalty Online & mobile

Workplace EducationResidential 66,000 39,000 TravelSmart 10% over 1,000 17,000 households 121,000 residents 31% 200-1,000 59% ,000 households 52 schools 43 with travel plans 18,300 students Suffolk New College UCS Ipswich Borough Council Ipswich Central BID Suffolk Chamber of Commerce Business Link East of England Development Agency Ipswich Buses First National Express ATCO Eastern Region Sustrans Hertfordshire County Council Uno IP-City Network Concept Data Technologies Suffolk County Council Suffolk PCT St Albans Quality Network Partnership Partners Suffolk Sustainable Travel Forum Hertfordshire University Arriva Suffolk Climate Change Partnership National Business Travel Network Highways Agency Department for Transport Department of Energy and Climate Change Department for Environment, Food and Rural Affairs

Communications & Marketing ‘To deal with internal/external communications & marketing the QNP Ticketing & Fares ‘Develop legal framework to achieve changes in current ticketing system(s) to include multi-modal, multi-operator & area wide ticketing’ Travel Planning ‘Provide Travel Panning Guidance & Advice to business’ Network Planning ‘Review and develop the network system in order to improve frequency, reliability & punctuality’ Infrastructure ‘To look at short, medium & long term infrastructure challenges’

Commuter club Tax efficient discounts

Wayfinding

Fresh ways to travel Buy bus tickets on your mobile

Mobile information

Travel Ipswich £22m infrastructure investment

Smart Ipswich

Peter Lee