Ready, Set, Raise! An Overview of Grassroots Fundraising Presented by: The Chicago Foundation for Women Trainer: Sonya Garcia Ulibarri
Who Gives Money? Private Sector: $____ BILLION in 2007 Corporations - $15.7 B (5%) Foundation - $38.5 B (13%) Bequests - $23.2 B (8%) Individuals - $229 B (74%) SOURCE: GIVING USA 2008
Who Gets? The four top recipients of private dollars in 2005: Religion % Education % Health - 8% Human Services – 8% SOURCE: GIVING USA 2008
Fundraising Myths #1: Only Rich People Give #2: People Give to Claim it on their Taxes #3: Donors are Men
Why Do People Give? FACT: 7 out of 10 People in the US give regularly to nonprofit organizations. Pure Exchange Altruism They were Asked Mixed Motives Why do people give to your organization?
Why Don’t We Ask? Taboos about Money Feelings of Guilt Fear of Rejection Pride Experiences with Money
Fundraising Principles Mission-Driven Diversity of Resources & People Using Effective Strategies Building Relationships
Mission-Driven Mission Programs Budget Fundraising
Diversity Diversification of funding sources is key. The 30 % Rule A General Recommendation - 60% from Individuals - 30% from Corporations, Government, and Foundations - 10% from Earned Income Diversity of People
Method Effectiveness Time/Cost vs. Return Special Events0% Direct Mail1-2% Phone Bank5-10% Canvass10-15% Personalized Letter15% Personal Call & Letter25% Personal Visit50%
The Donor “Life-Line” Prospects Impulse Givers Habitual Givers Thoughtful Givers Planned Giving Relationships
Online Fundraising 19% of all internet users donate online Online giving rose 37% between Online giving reached $4.5 Billion in % of all donors research an organization online before donating. Online donors are younger – the average age is 38. The #1 reason donors say they give online is convenience.
Fundraising in Times of Crisis Cultivation Flexibility Diversity Team-Work Use every resource Say what you need, when you need it Do less with less