Introduction to Localisation

Slides:

Advertisements

Similar presentations

Cultural Frameworks.

Advertisements

F.T. Anbari, E.V. Khilkhanova, M.V. Romanova, & S.A. Umpleby

Chapter Copyright© 2004 Thomson Learning All rights reserved 2 Culture and Multinational Management.

Chapter Copyright© 2004 Thomson Learning All rights reserved 2 Culture and Multinational Management.

© Clutterbuck Associates 2006 C1C1 How difference makes the mentoring relationship stronger David Clutterbuck.

ETHNOGRAPHY OF COMMUNICATION As a domain of inquiry, linguistic anthropology starts from the theoretical assumption that words matter and from the empirical.

Culture & Management Definitions of culture Theoretical frameworks of culture How culture affects management.

MULTINATIONAL MANAGEMENT

Culture and organization of the multinational firm CANDIR Ayse CSABAI Christina EGGER Astrid FOCHLER Sabrina HEDL Silvia.

Peter Sercombe, ECLS, Newcastle University 1 INTERCULTURAL AWARENESS WORKSHOP Culture Communication Cross- and Intercultural Communication.

Fons Trompenaars and “Riding the Waves of Culture” (1993) Parameters: Relationships and rules; Universalism vs Particularism The group and the individual;

02 The Meaning of Culture Lecturer: H. Cindy Lee Intercultural Communication & English Education.

Intercultural Communication INTRODUCTION TO THE MODULE CULTURAL AWARENESS Unit 1 / Week 1.

Step up to Saxion. Dutch Culture & Language Lecture 1: General introduction about culture.

Cross-cultural management in Europe

1 Management Communications and Intercultural Contexts Zeenat Jabbar.

Chapter 04 Sociocultural Forces McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

The Relationship Between Language and Culture ~ A Completed Circle ~

Impact of Culture on International Marketing. Cultural Impact Knowledge Knowledge – Factual or interpretive Sensitivity Sensitivity – Awareness – objective.

Part One: Culture and Management

The Art of Networking Competences for Networking in European Education Cultural Diversity in Networks: Opportunities and Challenges.

Culture & Personality Kimberley A. Clow Office Hour: Thursdays 2-3pm Office: S302.

The Cultural Environment: Diversity and globalization THE INTERNATIONAL BUSINESS ENVIRONMENT DR(PROF) M AMBASHANKAR 1.

Managing Across Cultures Cultural differences making a difference –6 Basic cultural variations People’s Nature Relationship to nature Relationship to other.

Coping with cultural filters. 1. Cultural Misconceptions People are basically like me Others lack my advantages Differences don’t really matter, they.

1 Culture concept in Management 1. Cultures dimensions 2. Corporate culture.

Meaning and Dimensions of Culture

Cross Cultural Communication

Meanings and Dimensions of Culture Chapter McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.  The nature of culture.

THE SEVEN DIMENSIONS OF CULTURE A DEFINITION. What are the Seven Dimensions of Culture? Trompenaars Hampden-Turner (THT) is a research- driven consulting.

Please try to write down some of your thoughts, so that you can keep them in mind for the following discussion!

Anthropology 2510A Language, Culture, and Communication Textbook: Nancy Bonvillain Language, culture and Communication: The Meaning of Messages (Fourth.

Culture and Management & How Cultural Differences Affect Organizations 1.

Globalisation appreciating cultural differences

Functions of Speech 1. Expressive 2. Directive 3. Informative (Referential) 4. Metalinguistic 5. Poetic 6. Phatic 7. Heuristic 8. Commissive 9. Performative.

2 Culture and Multinational Management.

Chapter 7 Verbal Intercultural Communication

HOD 1100 Small Group Behavior

Recap of cultural dimensions theory

Part I: Intercultural Effectiveness in Global Management

Intercultural communication and Intercultural learning

The influence of Culture on communication

Intercultural & Strategic Communication

©Brooks & Procter 2017.

Global Business Environment

Culture and Communication at Aston: helping staff and students to learn with and from people of different backgrounds Aston University 2011.

'The Geography of Thought – Richard Nisbett (2003)

MGP 2278 Cross Culture Communications & Management

Social Science.

Intercultural Communication & Effectiveness

Functions of Speech 1. Expressive 2. Directive 3. Informative (Referential) 4. Metalinguistic 5. Poetic 6. Phatic 7. Heuristic 8. Commissive 9. Performative.

L23A: Sociology of Language

Examining the relationship between language and culture

Culture concept in Management

Examining the relationship between language and culture

Anand Vegesna, Director – HR, Air Liquide Engineering India

LANGUAGE AND COMMUNICATION Language, Thought, and Reality

a multicultural challenge

Trompenaars’ Cultural Dilemmas and Dimensions

Cross-Cultural Communication

The Ethnography of Communication ( EC )

CULTURAL BASED ADAPTIVE WEB DESIGN FOR WELTEC

Communication, cultural worldviews and values

Audience Analysis Chapter 6.

Information Systems and Organisations

Cultural values: the role of perception

Culture and Organizational Behavior

KEY POINTS Culture is the acquired knowledge that people use to interpret experience and to generate social behavior. There are two major problems.

Presentation transcript:

Introduction to Localisation Masters T2M & E-langues Alex Frame alexander.frame@u-bourgogne.fr

Lecture plan Introduction to intercultural communication (20.10) Website localisation analysis exercise (TD, 03.11) Cultural differences and localisation (10.11)

High culture National culture Popular culture Philology Anthropology Classics Art history Sociology of culture Area studies Popular culture Intercultural communication Media studies Cultural studies

Culture and Communication “Culture is communication... and communication is culture” Edward T. Hall, The Silent Language, New York: Doubleday, 1959 (trad. française aux Editions du Seuil, 1984)

What is Culture? Defining culture "A society's culture consists of whatever it is one has to know or believe in order to operate in a manner acceptable to its members“ (Ward Goodenough, 1964: 36). Goodenough, Ward (1964), « Cultural Anthropology and Linguistics », Language in Culture and Society, éd. Dell Hymes, Harper, New York, pp. 36-40.

Iceberg Metaphor (L. Robert Kohls) Copyright 2011-Matejovsky/Diploweb.com

Onion Model of Culture (Helen Spencer-Oatey) Helen Spencer-Oatey (ed.), Culturally Speaking: Culture, Communication and Politeness Theory, London: Continuum, 2000

“Culture is a fuzzy set of attitudes, beliefs, behavioural conventions, and basic assumptions and values that are shared by a group of people, and that influence each member’s behaviour and each member’s interpretations of the ‘meaning’ of other people’s behaviour.” Spencer-Oatey 2000: 4 Helen Spencer-Oatey (ed.), Culturally Speaking: Culture, Communication and Politeness Theory, London: Continuum, 2000

How Culture Affects our Communication Codes : linguistic paralinguistic, extralinguistic non-linguistic : kinésic, proxémic, olfactive, haptic, dress codes, … (Ray Birdwhistell, Kinesics and Context, University of Philadelphia Press, 1970) Schemas, Roles and Rituals A Roman Centurion walks into a bar, holds up two fingers and says: "Five beers please".

Cross-Cultural Approaches to Communication Value Surveys / National Cultural Representations Multi-Dimensional Models Cultural Profiles (Geert Hofstede, Fons Trompenaars)

Trompenaars, F & Hampden-Turner, C (1993) Riding the Waves of Culture Universalism vs. particularism (What is more important, rules or relationships?) 2. Individualism vs. collectivism (communitarianism) (Do we function in a group or as individuals?) 3. Neutral vs. emotional behaviour (Do we display our emotions?) 4. Specific vs. diffuse social relations (To what extent do we compartmentalize our lives?) 5. Achievement vs. ascription (Do we have to prove ourselves to receive status or is it given to us?) 6. Sequential vs. synchronic time (Do we do things one at a time or several things at once?) 7. Internal vs. external control (Do we control the environment or are we controlled by it?)

Localisation Master T2M Alex Frame alexander.frame@u-bourgogne.fr