Are You Ready? Houston Region Community Preparedness & Regional Catastrophic Planning Grant Campaign

Urban Area Security Initiative (UASI) Community Preparedness Project

Community Preparedness Committee City of Houston Harris County Fort Bend County Montgomery County Galveston County Brazoria County Port of Houston Authority City of Pasadena City of Pearland METRO

The Project Key Message –  Are You Ready? DVD   Localization of Ready.gov campaign  Local PSAs with celebrities and officials  School Ready Campaign  Neighborhood Ready

Are You Ready? DVD 15 minute Preparedness Video English Spanish Chinese Vietnamese Subtitled versions ASL Version DVD can be viewed and/or ordered on Bonus: Together Against the Weather English, Spanish and Vietnamese New: Ready Ready Super Heroes Performance Make the Call Video

Localization of Ready.gov Campaign Localization of Ready.gov Campaign Collaboration Collaboration DHS, Ready Campaign/Ad Council DHS, Ready Campaign/Ad Council PSAs for Television PSAs for Television Radio PSAs Radio PSAs Web Banners Web Banners Billboards Billboards

Local PSAs  Mayor Annise D. Parker, City of Houston  Judge Ed Emmett, Harris County  Former President George & Barbara Bush  Bob McNair & Gary Kubiak, HoustonTexans  Clyde Drexler  Chloe Dao, Designer  The Lopez Family

School Ready Goal: Each school and/or classroom to make it their own. Be a Ready Hero and a member of the Ready Super Hero Team Minimum: Send Booklets Home Option 1: Send Booklets Home, Curriculum Units in Classroom Option 2: Send Booklets Home, School-Wide Ready Assembly Recommended:Send Booklets Home, Curriculum Units in Classroom School-Wide Assembly Curriculum Units: Kindergarten & 1st Grade 2nd & 3rd Grade 4th & 5th Grade

Neighborhood Ready Objectives: Evaluate Readiness of the neighborhood Identify disasters that impact the neighborhood Guide to Making a Plan Guide to Building a Kit Importance of Staying Informed Knowing your neighbors and neighborhood Who will teach the class? CERT Members Civic Club Leaders Citizen Volunteers Jurisdiction Personnel Specifics: One hour – 90 Minute preparedness class Facilitator Guide Booklets

Other Ready Collateral Pieces Trading Cards Brochure Magnets Pens Calendar Notepads Playing Cards Flashlights Bags

Getting The Message Out Preparedness messages or links to websites Established community meetings Use CERT trained citizens or active citizen volunteers to carry preparedness messages Neighborhood Walks, Town Hall Meetings Newsletters – congregation, civic club Local newspaper

And there is more……… Workshops/Conferences/Fairs Company Meetings Neighborhood Watch Groups Organize block parties National Night Out Social Media Ready.gov brochures

The Fading Message World Events Intel Reports

Review of Previous Campaigns Long Talking Heads Sector Specific No S4 (Copyright Issues)

Goals: Succinct Entertaining Jurisdiction Neutral Broad Audience Appeal Education Scalable

Funding: Regional Catastrophic Preparedness Grant

Results: Citizen Awareness Employee Awareness Employee IED Response “Make The Call” Campaign iWatchHouston.org

Reproduction

Questions????? Contact Information: Jackie Miller City of Houston Office Cell Richard Retz City of Houston Office