1. Presented by Jim McComb
Candidate Campaign
Presented by Jim McComb

2. Who is Jim McComb?
Volunteer, numerous campaigns at the local, state and national levels (1960 – present)
Chair, Oregon Young Republicans (late 1970’s)
Member, Marion County (OR) Republican Central Committee (1970’s and 1980’s)
Managed Oregon primary campaign for George HW Bush in his first run for President (1980)
Oregon Delegate to Republican National Convention (1980)
Elected to two terms in the Oregon House of Representatives (1980’s)

3. Building a Campaign Identify and understand your core values
Come to terms with your limitations
Don’t be afraid to ask people for their time and money
Identify the issues about which the voters have the most passion and commitment
Educate yourself thoroughly on those issues and develop a specific position on each issue and a substantive proposed solution on each issue
Build a cabinet of key advisers and experts
Understand the five drivers of human behavior

4. Building a Campaign Identify those most likely to support you and why
Identify those least likely to support you and why
Identify those who are truly undecided and why
Develop and communicate a value proposition
Define your approach
Build/execute business plan
Marketing
Finance
Legal IT
Operations
Research

5. How to Get Involved in a Campaign
Call a candidate (or more likely, their volunteer chair or campaign manager) you believe in and volunteer
Volunteer to use a specific skill you have on behalf of the candidate
Walking / stuffing / telephoning / driving
Leadership
Organization
Writing
Research
Social media IT

6. How to Select a Candidate
Evaluate ALL candidates for a position
What is the person’s character?
What are the person’s core values?
What does the person believe and want to do about the issues that are most important to you?
What skills and abilities does the person possess? (i.e. leadership, collaboration, listening, innovation, strategic thinking, etc.)
Does the person inspire me to:
Vote for them and not against someone else
Send them a donation and/or ask others to vote for them
Work for a result that both the candidate and I care about
Believe in the validity of our system of government

7. Types of Elections Referenda Ballot measures Tax bases Boards Judicial
City
County
State
National
Non-partisan
Partisan

8. How Can You Get Involved?
Vote (but educate yourself about all sides first)
Call a candidate you believe in and volunteer to use skills you have on behalf of the candidate
Writing
Research IT
Social media
Leadership / organization
Walking / stuffing / telephoning / driving
Start a blog or host an Internet radio show
Write opinion pieces on political sites like Huffington Post or Town Hall

9. How Can You Get Involved?
Get involved in a political party
Run for County Central Committee (precinct committee person)
Run for delegate to a national convention
Join a college or post-college political club
Attend party meetings
Work in the party office
Run for public office
District boards (schools, fire district, water district, etc.)
College and university boards of trustees
City Council or Mayor
County Commission or Board of Supervisors
County offices (treasurer, assessor, recorder, sheriff, coroner, etc.)
State legislature
Statewide office (Governor, Secretary of State, Attorney General, etc.)
National office (US House, US Senate, President)

10. Why Vote? Does It Really Matter?
Women got the right to vote by one vote
Andrew Jackson lost the Presidency by one vote
John Tyler was nominated for Vice President by one vote
Rutherford Hayes won the Presidency by one vote
Andrew Johnson avoided removal from the Presidency by one vote