Desktop Publishing Business Cards Your LogoYour own footer.

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Presentation transcript:

Desktop Publishing Business Cards Your LogoYour own footer

Creating a Business Card Objectives Your Logo Criticize business cards Describe an effective business card Illustrate an effective business card Students will:

A visual connection is achieved through proper text and graphic alignment. Every element of a business card should connect with another element. The human eye naturally follows an invisible line where text and graphics are aligned on the card. C.R.A.P. Principles Alignment

Scattered Alignment The text is difficult to read over the image. The contact information is hard to find. The design is messy and unbalanced. Right Justified Alignment Shows an invisible line for the eye to follow, and gives a sense of unity and organization. The text corresponds with the image and the information is easier to read.

Don’t use more than one type of alignment (left, center, or right) per business card unless it enhances your design. Don’t place elements anywhere and everywhere. Don’t always use centered alignment. Try using various left and right alignment styles for a more interesting look. Alignment Don'ts

Contrast happens when element styles differ. Style elements should be similar, OR completely different! To achieve perfect contrast on your business card, work with these style elements: colors, form, size, weight, and white space. C.R.A.P. Principles Contrast

Little ContrastMore Contrast

Proximity is all about grouping related items together to form relationships. C.R.A.P. Principles Proximity Title elements, business language, and contact information in separate blocks within your business card.

For a unified and visually appealing business card, it is important to repeat aspects of your design. Design elements that may effectively be repeated including: images, type, lines, bulleted lists, bolding, shadows, formats, and colors. These elements strengthen. C.R.A.P. Principles Repetition

This business card example repeats the same typeface for the title, the subtitle, and the contact information. The only contrasting typeface is used in the tagline. There is also repetition in the business name as associated with the image.