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Multimedia Design Adam Huntington ETE 261 1/30/09
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Alignment Unifies and organizes designs. Can help create: sophisticated look formal look fun look serious look
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Alignment Text follows common alignment organizing and giving flow.
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INNOVATIONINNOVATION THIS WAY Find existing repetitions and strengthen them. Avoid repeating the element so much that it becomes annoying.
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Repetition Repeating common design elements.
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Contrast! Make it Different! Purpose Add contrast through typeface choices, thickness, colors, shapes, sizes, space, etc. Don’t be a wimp! Avoid contrasting a sort-of-heavy line with a sort- of heavier line. Avoid contrasting brown text with black headlines. Avoid using two or more typefaces that are similar.
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Contrast
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Proximity Don’t stick things in the corners and in the middle Avoid leaving equal amounts of white space between elements (unless each group is part of a subset) Don’t create relationships with elements that don’t belong together Purpose: to organize Avoid too many separate elements on a page
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Proximity Design is simple but pulls attention top down.
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