Innnovation in Memory to Knowledge - A marketability approach from the AAL perspective Peter Saraga Chair AAL Advisory Board

“The overall objective of the AAL joint programme is to enhance the quality of life of older people and strengthen the industrial base in Europe through the use of Information and Communication Technologies (ICT).”

Proven Ideas Excellent Science Societal Challenges 1 Horizon 2020 New Knowledge Joint Programming Initiatives Public Health Programme European Investment Bank Deployment support Active and Healthy Ageing Partnership Evidence and innovation guidelines ResearchInnovationDeployment New solutions More Years Better Lives Neurodegenerative Disease Industrial Leadership(including ICT) Health Diet for Healthy Life 700 M € 175 M € Partner States 175 M € EU 350 M € private Research infrastructures EC 2013, modified ERDF ESF CF ESIF

Call 5: Home Care Call 3: Self-Serve Society Call 2: Social Interaction Call 4: Mobility Call 1: Chronic Conditions Call 6: Occupation in Life Calls 1-5 ~ 150 projects funded, 30 projects tackling ND 9 project tackling healthy diet for healthy life

FUNCTIONALITIES - AAL SOLUTIONSNº Project partners (*) Signal/alarm to professional or informal care15 Support ADL / independent living / self care10 Orientation & navigation 9 Cognitive support 7 Monitoring patient status 7 Support informal care (info/advice/e-learning/experiences) 8 Social interaction 4 Surveillance (inside the home) 5 Physical activity / rehabilitation / mobility 4 Contacting people 4 Coordinating professional care 4 Surveillance / localisation (outside) 3 Geja Langerveld, AAL NCP, ZonMw, NL, AAL projects funded on Neurodegeneration in calls (*) Projects may be classified in more than one category

Example Projects addressing Memory - Knowledge Diagnosis - BEDMOND Navigation and Orientation – NAVMEM Support in work- COGNIWIN Rome, 19 Nov 2014Italian “Memory” event6

AAL Market Perspective o Opportunities for AAL to deliver : benefit for the person and their families. benefit for support and care systems across Europe benefit for European economies o Develop products and services for aging well at home, in the community and at work. o Create critical mass of R&D & Innovation at European level o Encourage market creation via common, compatible European solutions. Rome, 19 Nov 2014Italian “Memory” event7

TECHITALY, EP, Brussels, September 25th, 2014 KEY INDICATORFINDINGS Industry as leader of AAL projects On average, 40% of projects are industry led SME participation > 40% SME participation in funded projects (receiving 49% of the grant funding available) Intellectual Property Rights (IPR) secured ~ 50% of the projects have already secured the IPR for the results arising from the projects Financing secured for going to the market after the project end 25% of the projects covered by the survey have already secured financing to go to market AAL related products and services emerging in the market There are many AAL projects intending to deliver new ICT products and services to the market Survey on emerging evidence of impacts

Market Challenges No established market / markets Customer awareness / experience / evidence Complexity of Health and Care models Standards and Interoperability Finance / reimbursement / business models Rome, 19 Nov 2014Italian “Memory” event9

Joint AAL-JPND action proposals Incentivise care model change enabled by technology Direct financial support for commercialisation Develop new innovative funding models Greater engagement of insurers Demonstrate the value of small small innovations Establish Technology watch or Observatory Rome, 19 Nov 2014Italian “Memory” event10

Facilitating Project Commercialisation Calls, Project structure and engaging stakeholders Enhancing awareness and showcasing projects Training and Mentoring Rome, 19 Nov 2014Italian “Memory” event11

AAL2Business Help AAL projects to enter the market Support consortium building business coaching Methodology workshops Presentation training Matchmaking events Rome, 19 Nov 2014Italian “Memory” event12

Emerging consumer market Significant wealth in parts of the older population Needs and Desires Coherence / Fragmentation / Leverage Technology readiness Characteristics/ Timing Rome, 19 Nov 2014Italian “Memory” event13

Concluding Thoughts Concluding Thoughts The need is great The challenges are significant The opportunity is now! Thank You Rome, 19 Nov 2014Italian “Memory” event14