2012 ICAS Spectator Survey Putting Demographic Statistics to Work for Your Air Show Business.

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Presentation transcript:

2012 ICAS Spectator Survey Putting Demographic Statistics to Work for Your Air Show Business

Gender Statistics

Gender of Air Show Spectators,

Gender of Air Show Spectators, 2012 vs average

Gender of Air Show Spectators, Trends

2012 Gender of Spectators, Air Shows vs. NFL vs. NASCAR vs. Movies

Ethnicity Statistics

Air Show Spectator Ethnicity, 2012 Responses

Spectator Ethnicity, 2012 Responses vs. General Population

Education Level Statistics

Education Level of Air Show Spectators,

Education Level of Air Show Spectators, 2012 vs average

Education Level of Air Show Spectators, Trends

Education Level of Spectators, Air Shows vs. NFL

Household Income Statistics

Household Income Level of Air Show Spectators,

Household Income Level of Air Show Spectators, 2012 vs average

Household Income Level of Air Show Spectators, Trends

Household Income Level of Spectators, Air Shows vs. NFL

Household Income Level of Spectators, Air Shows vs. NFL vs. NASCAR

Adult Spectator AgeStatistics Adult Spectator Age Statistics

Age of Adult Air Show Spectators,

Age of Adult Air Show Spectators, 2012 vs – 2012 average

Adult Spectator Age, Air Shows vs. NFL

Adult Spectator Age, Air Shows vs. Movies

Distance Traveled Statistics

Distance Traveled to Attend the Air Show by Air Show Spectators, 2012 Responses

Distance Traveled to Attend the Air Show by Air Show Spectators, 2012 Responses More than three quarters of your audience lives within 60 miles of your show site!!!

Distance Traveled to Attend the Air Show by Air Show Spectators, 2012 vs vs. 2008

Dwell Time Statistics

How Many Hours Did You Spend at the Air Show Today? 2012 Responses

Home Ownership Statistics

Home Ownership of Air Show Spectators,

Home Ownership of Air Show Spectators, 2012 vs – 2012 average

Home Ownership of Spectators, Air Shows vs. NFL vs. NASCAR

What Were the Main Attractions at the Show?

What were the main attractions for you at this air show?

What were the main attractions for you at this air show? 2012 vs – 2012 average

Areas for Improvement

What areas of the air show do you think could benefit most from improvement? 2012 Responses

What areas of the air show do you think could benefit most from improvement?

Ticket Price

How would you describe the cost of your air show admission ticket? 2012 responses

How would you describe the cost of your air show admission ticket? 2012 vs vs. 2008

Marketing

How did you hear about today’s air show? 2012 Responses

Questions?