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DEMOGRAPHIC SURVEY AND MOVIE GOERS PROFILE IN SPAIN Madrid, September 23, 2003.

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Presentation on theme: "DEMOGRAPHIC SURVEY AND MOVIE GOERS PROFILE IN SPAIN Madrid, September 23, 2003."— Presentation transcript:

1 DEMOGRAPHIC SURVEY AND MOVIE GOERS PROFILE IN SPAIN Madrid, September 23, 2003

2 INDEX Number of inhabitants and households. Total population profile vs. movie goer. Ranking of Major Spanish Cities Assistance to the Cinema by Regions Assistance to the Cinema by Frequency Total cinemas / Screens –By Regions –By Exclusivity Box Office in Spain (Last 5 years) Total Movie goers (Last 5 years) U.S.A. Market Share vs. E.U. (Last 5 years)

3 NUMBER OF HOUSEHOLDS, POPULATION AND AVERAGE HOUSEHOLD SIZE BY REGION Source: EGM; 2º Ac. Mov. 2003

4 TOTAL POPULATION (35,243,300 people) (%) BY REGION

5 TOTAL HOUSEHOLDS (14.232.300 Households) (%) BY REGION

6 AUDIENCE PROFILE (%) SEX (%) AGE (%) CLASS Source: EGM; 2º Ac. Mov. 2003 Total Population Audience Last Week

7 (%) HABITAT (%) EDUCATION AUDIENCE PROFILE Source: EGM; 2º Ac. Mov. 2003 Total Population Audience Last Week

8 (%) OCCUPATION (%) HOUSEHOLD INCOME AUDIENCE PROFILE Source: EGM; 2º Ac. Mov. 2003 Total Population Audience Last Week

9 USE OF MEDIA Total Population vs Regular Movie Goers Source: EGM; 2º Ac. Mov. 2003

10 Total Population Audience Last Week USE OF MEDIA Total Population vs Regular Movie Goers

11 MAJOR CITIES RANKING Source: EGM; 2º Ac. Mov. 2003

12 MAJOR CITIES RANKING BY REGION Total Population Audience Last Week Source: EGM; 2º Ac. Mov. 2003

13 MOVIE GOERS ASSISTANCE BY REGIONS Source: EGM; 2º Ac. Mov. 2003

14 18.122,100 People sometimes go to the MOVIES MOVIE GOERS ASSISTANCE BY REGIONS Source: EGM; 2º Ac. Mov. 2003

15 MOVIE GOER ASSISTANCE BY FREQUENCY Source: EGM; 2º Ac. Mov. 2003

16 MOVIE GOERS ASSISTANCE BY FREQUENCY Source: EGM; 2º Ac. Mov. 2003 18.122,100 People sometimes go to the MOVIES

17 CINEMAS / SCREENS BY REGION BY REGIONS AND EXCLUSIVITY Source: EGM; 2º Ac. Mov. 2003

18 CINEMAS / SCREENS BY REGIONS - 50 Cinemas 50 - 99 Cinemas 100 – 499 Cinemas 50 - 99 Cinemas 89 171 42 231 75 52 700 241 596 22 114 74 382 88 650 96 146 Total Cinemas in Spain: 3,769 Source: EGM; 2º Ac. Mov. 2003

19 BOX OFFICE IN SPAIN LAST 5 YEARS Box office in Spain increased 45.63% from 1998 to 2002 45,63% Source: Ministerio de Educación y Cultura, Año:2003 (*) Figures by million of €

20 NUMBER OF MOVIE GOERS LAST 5 YEARS Source: Ministerio de Educación y Cultura, Año:2003 (*) Figures by million of movie goers

21 MARKET SHARE U.S.A. VS. E.U. LAST 5 YEARS Cinema U.S.A. Cinema E.U. Source: Ministerio de Educación y Cultura, Año:2003 (*) % over box office


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