KUCHING’S YOUTH IN 2030 Crystal Sim Ai Liang Hanni Stella Angelica HDCOM311 Communication Design Strategy Youth of the Future

YOUTH is...

The word “youth” is defined as

YOUTH is... The word “youth” is defined as the time of progression from

YOUTH is... The word “youth” is defined as the time of progression from childhood dependence to the

YOUTH is... The word “youth” is defined as the time of progression from childhood dependence to the the independence of adulthood

It can also be interpreted as

appearance, freshness, vigor,

It can also be interpreted as appearance, freshness, vigor, spirit and characteristic of

It can also be interpreted as appearance, freshness, vigor, spirit and characteristic of one who is young.

Age range of youth may vary from

Age range of youth may vary from one country to another to suit the

Age range of youth may vary from one country to another to suit the local context where according to

Age range of youth may vary from one country to another to suit the local context where according to United Nations; youths are individuals

Age range of youth may vary from one country to another to suit the local context where according to United Nations; youths are individuals who are aged between 15 to 24 while

Age range of youth may vary from one country to another to suit the local context where according to United Nations; youths are individuals who are aged between 15 to 24 while the Commonwealth’s is 15 to 29 years

Age range of youth may vary from one country to another to suit the local context where according to United Nations; youths are individuals who are aged between 15 to 24 while the Commonwealth’s is 15 to 29 years old.

TODAY’S YOUTH

Comprises approximately 18% of the world population, which is about 1 billion plus youths living in the world.

Approximately 18% of youths is added up to the population of Sarawak.

Comprises approximately 18% of the world population, which is about 1 billion plus youths living in the world. Approximately 18% of youths is added up to the population of Sarawak. The modern cultivation through the access of mass media and facts from the web alter youths directly and indirectly which eventually, affects and shapes their attitude and personal values.

TECHNOLOGY & YOUTH

In this modern era, the advancement of technology has been proven to be an advantage in various aspects where life suddenly becomes more manageable. Items like plasma televisions, smart phones, notebooks and other electronic gadgets bring joy to our lives and in the same way, the youths’ daily routine has changed as well.

ISSUE...

Young Cyborgs

ISSUE... Young Cyborgs

ISSUE... Young Cyborgs The digital network of integrated media is embed itself in the fabric of society by displacing the networks of human empathy that maintain the well being of family, the community and the state.

OPPORTUNIT Y

1. Being anti-social and ignorant is cool

OPPORTUNIT Y 1. Being anti-social and ignorant is cool Keeping in touch via technology decreases the intensity of speaking directly. It causes the lacking of tolerance among people and influence communication skill. Intimate time with our families is displaced by virtual relationships.

OPPORTUNIT Y 2. Envy amongst youth

OPPORTUNIT Y 2. Envy amongst youth The need for the latest and greatest cell phone model causes status envy and unnecessary stress on a parent child relationship. Stress can also develop in school and cause them to lose focus of what their job as children and students is.

OPPORTUNIT Y 3. Digital engagement equals disengagement

OPPORTUNIT Y 3. Digital engagement equals disengagement In this era, technology is a necessity to make the world run smoothly. On the other hand, it can affect the performance of youth; they become unproductive and can influence the quality of human resources in the future. In the end, laziness also can raise the obesity rate among youths.

OPPORTUNIT Y 4. Increase in death rate

OPPORTUNIT Y 4. Increase in death rate Overdependence on technology can threaten youth’s life. Facebooking and answering call while driving are two common causes of car accident among youths; Health problem will arise due to technology addiction. Medically, cell phones are rumoured to cause tumours or cancers. Sitting too long while playing with gadgets can lead to osteoporosis because they are not as active as they used to be going from place to place.

OPPORTUNIT Y 5. Culture and attitude

OPPORTUNIT Y 5. Culture and attitude Youths are becoming far from their root cultured and social values. They are more into internet and television. Unfortunately if they are drown into the negative stuffs such as pornography or violent acts, it can ruin their future.

STRATEGY A

A CLIENT Yayasan Perpaduan Sarawak (YPS) Information and Communication Technology Unit (ICTU)

STRATEGY A CLIENT Yayasan Perpaduan Sarawak (YPS) Information and Communication Technology Unit (ICTU) COMMUNICATION OBJECTIVE To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences

STRATEGY A CLIENT Yayasan Perpaduan Sarawak (YPS) Information and Communication Technology Unit (ICTU) COMMUNICATION OBJECTIVE To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites

STRATEGY A CLIENT Yayasan Perpaduan Sarawak (YPS) Information and Communication Technology Unit (ICTU) COMMUNICATION OBJECTIVE To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Engagement by Kuching youth in the creation and participation of a real space community network for the common good

STRATEGY A CLIENT Yayasan Perpaduan Sarawak (YPS) Information and Communication Technology Unit (ICTU) COMMUNICATION OBJECTIVE To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Engagement by Kuching youth in the creation and participation of a real space community network for the common good BENEFIT Emotional : Real knowledge and experience sharing is a bond that brings unity of purpose and direction. Rational : Education networking, Social networking, Employment networking, Community service, Socially healthier local youth, Global access to youth networks

STRATEGY A CLIENT Yayasan Perpaduan Sarawak (YPS) Information and Communication Technology Unit (ICTU) COMMUNICATION OBJECTIVE To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Engagement by Kuching youth in the creation and participation of a real space community network for the common good BENEFIT Emotional : Real knowledge and experience sharing is a bond that brings unity of purpose and direction. Rational : Education networking, Social networking, Employment networking, Community service, Socially healthier local youth, Global access to youth networks VOICE Familiarity, informative, convincing

STRATEGY A CLIENT Yayasan Perpaduan Sarawak (YPS) Information and Communication Technology Unit (ICTU) COMMUNICATION OBJECTIVE To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Engagement by Kuching youth in the creation and participation of a real space community network for the common good BENEFIT Emotional : Real knowledge and experience sharing is a bond that brings unity of purpose and direction. Rational : Education networking, Social networking, Employment networking, Community service, Socially healthier local youth, Global access to youth networks VOICE Familiarity, informative, convincing MANDATORY Yayasan Perpaduan Sarawak (YPS) logo Information and Communication Technology Unit (ICTU) logo

STRATEGY A CLIENT Yayasan Perpaduan Sarawak (YPS) Information and Communication Technology Unit (ICTU) COMMUNICATION OBJECTIVE To unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Engagement by Kuching youth in the creation and participation of a real space community network for the common good BENEFIT Emotional : Real knowledge and experience sharing is a bond that brings unity of purpose and direction. Rational : Education networking, Social networking, Employment networking, Community service, Socially healthier local youth, Global access to youth networks VOICE Familiarity, informative, convincing MANDATORY Yayasan Perpaduan Sarawak (YPS) logo Information and Communication Technology Unit (ICTU) logo MEDIA OPTIONS Web/ Event/ Banner/ Brochure

STRATEGY B

B CLIENT Social Walfare Council of Sarawak (SWCS) Hati _Serving the community

STRATEGY B CLIENT Social Walfare Council of Sarawak (SWCS) Hati _Serving the community COMMUNICATION OBJECTIVE To encourage and organize a sustainable hands on contribution by youth to wider society

STRATEGY B CLIENT Social Walfare Council of Sarawak (SWCS) Hati _Serving the community COMMUNICATION OBJECTIVE To encourage and organize a sustainable hands on contribution by youth to wider society TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites

STRATEGY B CLIENT Social Walfare Council of Sarawak (SWCS) Hati _Serving the community COMMUNICATION OBJECTIVE To encourage and organize a sustainable hands on contribution by youth to wider society TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION To engage and contribute as hands on community volunteers.

STRATEGY B CLIENT Social Walfare Council of Sarawak (SWCS) Hati _Serving the community COMMUNICATION OBJECTIVE To encourage and organize a sustainable hands on contribution by youth to wider society TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION To engage and contribute as hands on community volunteers. BENEFIT Emotional : Learning the issues of social need and inequity first hand Rational : professional networking team building skills social status as a volunteer

STRATEGY B CLIENT Social Walfare Council of Sarawak (SWCS) Hati _Serving the community COMMUNICATION OBJECTIVE To encourage and organize a sustainable hands on contribution by youth to wider society TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION To engage and contribute as hands on community volunteers. BENEFIT Emotional : Learning the issues of social need and inequity first hand Rational : professional networking team building skills social status as a volunteer VOICE Caring, helpful, encouraging

STRATEGY B CLIENT Social Walfare Council of Sarawak (SWCS) Hati _Serving the community COMMUNICATION OBJECTIVE To encourage and organize a sustainable hands on contribution by youth to wider society TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION To engage and contribute as hands on community volunteers. BENEFIT Emotional : Learning the issues of social need and inequity first hand Rational : professional networking team building skills social status as a volunteer VOICE Caring, helpful, encouraging MANDATORY Social Walfare Council of Sarawak (SWCS) logo Hati_Serving the community logo

STRATEGY B CLIENT Social Walfare Council of Sarawak (SWCS) Hati _Serving the community COMMUNICATION OBJECTIVE To encourage and organize a sustainable hands on contribution by youth to wider society TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION To engage and contribute as hands on community volunteers. BENEFIT Emotional : Learning the issues of social need and inequity first hand Rational : professional networking team building skills social status as a volunteer VOICE Caring, helpful, encouraging MANDATORY Social Walfare Council of Sarawak (SWCS) logo Hati_Serving the community logo MEDIA OPTIONS Event/ Merchandising/ Newspaper/ Website/ Social networks (Facebook and Twitter)

STRATEGY C

C CLIENT Ministry of Tourism Sarawak Sarawak State Health Department

STRATEGY C CLIENT Ministry of Tourism Sarawak Sarawak State Health Department COMMUNICATION OBJECTIVE To engage Kuching citizens in the creation and launch of a calendared celebration of the city’s commitment to community health and vitality as part of the Bicentenary celebrations.

STRATEGY C CLIENT Ministry of Tourism Sarawak Sarawak State Health Department COMMUNICATION OBJECTIVE To engage Kuching citizens in the creation and launch of a calendared celebration of the city’s commitment to community health and vitality as part of the Bicentenary celebrations. TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites

STRATEGY C CLIENT Ministry of Tourism Sarawak Sarawak State Health Department COMMUNICATION OBJECTIVE To engage Kuching citizens in the creation and launch of a calendared celebration of the city’s commitment to community health and vitality as part of the Bicentenary celebrations. TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Join the demonstration as an organizer, participant or witness

STRATEGY C CLIENT Ministry of Tourism Sarawak Sarawak State Health Department COMMUNICATION OBJECTIVE To engage Kuching citizens in the creation and launch of a calendared celebration of the city’s commitment to community health and vitality as part of the Bicentenary celebrations. TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Join the demonstration as an organizer, participant or witness. BENEFIT Emotional : A healthy vital Kuching in 2027 Rational : A unified young population of Kuching Reinforced Kuching pride Global media event

STRATEGY C CLIENT Ministry of Tourism Sarawak Sarawak State Health Department COMMUNICATION OBJECTIVE To engage Kuching citizens in the creation and launch of a calendared celebration of the city’s commitment to community health and vitality as part of the Bicentenary celebrations. TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Join the demonstration as an organizer, participant or witness BENEFIT Emotional : A healthy vital Kuching in 2027 Rational : A unified young population of Kuching Reinforced Kuching pride Global media event VOICE Fraternal, spirited, friendly

STRATEGY C CLIENT Ministry of Tourism Sarawak Sarawak State Health Department COMMUNICATION OBJECTIVE To engage Kuching citizens in the creation and launch of a calendared celebration of the city’s commitment to community health and vitality as part of the Bicentenary celebrations. TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Join the demonstration as an organizer, participant or witness BENEFIT Emotional : A healthy vital Kuching in 2027 Rational : A unified young population of Kuching Reinforced Kuching pride Global media event VOICE Fraternal, spirited, friendly MANDATORY Ministry of Tourism Sarawak logo Sarawak State Health Department logo

STRATEGY C CLIENT Ministry of Tourism Sarawak Sarawak State Health Department COMMUNICATION OBJECTIVE To engage Kuching citizens in the creation and launch of a calendared celebration of the city’s commitment to community health and vitality as part of the Bicentenary celebrations. TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Join the demonstration as an organizer, participant or witness. BENEFIT Emotional : A healthy vital Kuching in 2027 Rational : A unified young population of Kuching Reinforced Kuching pride Global media event VOICE Fraternal, spirited, friendly MANDATORY Ministry of Tourism Sarawak logo Sarawak State Health Department logo MEDIA OPTIONS Poster, radio, billboard, website, social networks (Facebook and Twitter)

STRATEGY D

D CLIENT Our Youth.my Sarawak Youth Club

STRATEGY D CLIENT Our Youth.my Sarawak Youth Club COMMUNICATION OBJECTIVE To reduce clinical obesity, mental health issues, death rates in the target group (15-29) by initiating and supporting a healthy lifestyle

STRATEGY D CLIENT Our Youth.my Sarawak Youth Club COMMUNICATION OBJECTIVE To reduce clinical obesity, mental health issues, death rates in the target group (15-29) by initiating and supporting a healthy lifestyle TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites

STRATEGY D CLIENT Our Youth.my Sarawak Youth Club COMMUNICATION OBJECTIVE To reduce clinical obesity, mental health issues, death rates in the target group (15-29) by initiating and supporting a healthy lifestyle TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Adoption of a healthy balanced life style

STRATEGY D CLIENT Our Youth.my Sarawak Youth Club COMMUNICATION OBJECTIVE To reduce clinical obesity, mental health issues, death rates in the target group (15-29) by initiating and supporting a healthy lifestyle TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Adoption of a healthy balanced life style BENEFIT Emotional : Improving and maintaining the quality of Kuching life Rational : Collected data Specialist health and wellbeing advice A medically monitored life style Demonstrating digital technology as a tool for the common good

STRATEGY D CLIENT Our Youth.my Sarawak Youth Club COMMUNICATION OBJECTIVE To reduce clinical obesity, mental health issues, death rates in the target group (15-29) by initiating and supporting a healthy lifestyle TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Adoption of a healthy balanced life style BENEFIT Emotional : Improving and maintaining the quality of Kuching life Rational : Collected data Specialist health and wellbeing advice A medically monitored life style Demonstrating digital technology as a tool for the common good VOICE Informative, concern, educate

STRATEGY D CLIENT Our Youth.my Sarawak Youth Club COMMUNICATION OBJECTIVE To reduce clinical obesity, mental health issues, death rates in the target group (15-29) by initiating and supporting a healthy lifestyle TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Adoption of a healthy balanced life style BENEFIT Emotional : Improving and maintaining the quality of Kuching life Rational : Collected data Specialist health and wellbeing advice A medically monitored life style Demonstrating digital technology as a tool for the common good VOICE Informative, concern, educate MANDATORY Our Youth.my logo Sarawak Youth Club logo

STRATEGY D CLIENT Our Youth.my Sarawak Youth Club COMMUNICATION OBJECTIVE To reduce clinical obesity, mental health issues, death rates in the target group (15-29) by initiating and supporting a healthy lifestyle TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION Adoption of a healthy balanced life style BENEFIT Emotional : Improving and maintaining the quality of Kuching life Rational : Collected data Specialist health and wellbeing advice A medically monitored life style Demonstrating digital technology as a tool for the common good VOICE Informative, concern, educate MANDATORY Our Youth.my logo Sarawak Youth Club logo MEDIA OPTIONS Poster, banner, brochure, website, social networks (Facebook and Twitter)

CLIENT PROFILE

Information and Communication Technology Unit (ICTU) Information and Communication Technology Unit was established under Chief Minister’s Department on 1 April This Unit report directly to the State Secretary and responsible for coordinating and providing the lead in the application of ICT, including formulating ICT policies, directions and standard, planning and implementing the ICT programs and activities within the Public Service.

CLIENT PROFILE Information and Communication Technology Unit (ICTU) Information and Communication Technology Unit was established under Chief Minister’s Department on 1 April This Unit report directly to the State Secretary and responsible for coordinating and providing the lead in the application of ICT, including formulating ICT policies, directions and standard, planning and implementing the ICT programs and activities within the Public Service. Social Welfare Council of Sarawak (SWCS) Social Welfare Council of Sarawak was formed on 14th September The main function of the Council has undergone changes from central welfare body (1949), then a consultative and advisory (1969) to a consultative and accrodinating body (1986) for its constituent member organisations on all voluntary social welfare activities in the state.

CLIENT PROFILE

Hati_Serving the Community Hati is a non-profit web-portal on Malaysian charities, non-profit non- governmental organisations and underprivileged communities. We hope that one day HATI will be the “central station” for all things community related, where charities, NGOs, under-privileged communities, donors, sponsors and support groups can link up effectively.

CLIENT PROFILE Hati_Serving the Community Hati is a non-profit web-portal on Malaysian charities, non-profit non- governmental organisations and underprivileged communities. We hope that one day HATI will be the “central station” for all things community related, where charities, NGOs, under-privileged communities, donors, sponsors and support groups can link up effectively. Sarawak State Health Department The health services provided by Sarawak Health Department are delivered through a network of statistic and mobile facilities that provide promotive, preventive, curative and rehabilitative care.

CLIENT PROFILE

Ministry of Tourism Sarawak On the 1 st February 1995, the Ministry of Tourism Sarawak was established. The current Minister is The Honourable Datuk Amar Abang Haji Abdul Rahman Zohari Bin Tun Datuk Abang Haji Openg and assisted by two Assistant Minister, The Honourable Datuk Haji Talib bin Zulpilip and The Honourable Datuk Gramong Anak Juna.

CLIENT PROFILE Ministry of Tourism Sarawak On the 1 st February 1995, the Ministry of Tourism Sarawak was established. The current Minister is The Honourable Datuk Amar Abang Haji Abdul Rahman Zohari Bin Tun Datuk Abang Haji Openg and assisted by two Assistant Minister, The Honourable Datuk Haji Talib bin Zulpilip and The Honourable Datuk Gramong Anak Juna. OurYouth.my a semi-voluntary web portal project initiated by Conqueror’s Vision Sdn Bhd. The company Director is Dato Patrick C.J.Liew, a person who is a very active in NGO activities and passionate about volunteerism spirit. He wishes to share his social, corporate and government working experiences- making Sarawak a better place to live and put more light in the tunnel for Youth’s future.

TARGET PROFILE

PRIMARY As a youth in Kuching, technologies make all things easier in my life. With the advancement of technology, information gathering has become more efficient as it gives me faster access with the help of internet and portable due to its small size. Besides that, I’m depending on the technology to know more about the latest news of today’s world. Technology brings fun and colours into my life and I cannot live without it.

TARGET PROFILE PRIMARY As a youth in Kuching, technologies make all things easier in my life. With the advancement of technology, information gathering has become more efficient as it gives me faster access with the help of internet and portable due to its small size. Besides that, I’m depending on the technology to know more about the latest news of today’s world. Technology brings fun and colours into my life and I cannot live without it. SECONDARY In today’s world, technology plays a big part of our lives where everything in our lives becomes easier and more convenient. However, I can see that addiction to technology has become a big problem in today’s youth where they can become too attached to their mobile devices by spending their life & time via social network instead of talking face to face. Misuse of technology is also one of the major concerns in today’s youth because they will over spend their time and money on devices and entertainment due to trend and peer pressure.

POLITICS & YOUTH

Politics is the art or science of authorizing people on a community or individual level when there is an involvement of more than 2 people.

POLITICS & YOUTH Politics is the art or science of authorizing people on a community or individual level when there is an involvement of more than 2 people. In Sarawak (and the entire states of Malaysia), the voting age is 21 years old unlike most countries with their voting age at 18 years old

POLITICS & YOUTH Politics is the art or science of authorizing people on a community or individual level when there is an involvement of more than 2 people. In Sarawak (and the entire states of Malaysia), the voting age is 21 years old unlike most countries with their voting age at 18 years old This age limit is clearly out of step with other countries and is inconsistent with legal rights as citizens are given a green light at an earlier age to leave school at 16, learn driving at 17 and lastly, get married, have consensual sex, sign contracts, and buy tobacco and alcohol at 18 years old.

WHY BOTHER ?

Youth is the single biggest group of Kuchingites who choose not to exercise their democratic right to vote.

OPPORTUNIT Y

1. Messy scandals and corruptions

OPPORTUNIT Y 1. Messy scandals and corruptions Some politicians tend to fight among themselves where they accuse each other of crimes they may or might not commit, and this can be seen in Israel ties and Bersih. Some would only fight for their benefit and not for the well fair of the country. An example like Barisan Nasional, lure immigrants by giving them temporary citizenship to get votes. This however, doubts youths on whether the government has treated everyone fairly.

OPPORTUNIT Y 2. Lack of political interests and awareness

OPPORTUNIT Y 2. Lack of political interests and awareness Most youths may not know about hard core politics, but they are passionate about issues in their lives. Majority of them rather either to discuss politics and policies with friends and family, take part in political campaigning and observe elections, or to only vote and read about issues floated during elections. The rest show no interest in politics where they would rather focus on entertainment and world politics at the very least as they distinguished as no connection in their daily lives.

OPPORTUNIT Y 3. Difficulties in keeping track and choosing a side

OPPORTUNIT Y 3. Difficulties in keeping track and choosing a side Many youths find the current political state messy and confusing, which makes it harder for them to choose a side and therefore, staying neutral is the best option. The fact of not taking sides with any political party and indifference are also the main reasons of many unregistered youth voters as showed in the survey conducted by Bernama.

STRATEGY E

E CLIENT Yayasan Perpaduan Sarawak (YPS) Sarawak Youth Club

STRATEGY E CLIENT Yayasan Perpaduan Sarawak (YPS) Sarawak Youth Club COMMUNICATION OBJECTIVE To establish a platform for youths to share their thoughts and feelings on the issue of unity and harmony among people of diverse culture and backgrounds

STRATEGY E CLIENT Yayasan Perpaduan Sarawak (YPS) Sarawak Youth Club COMMUNICATION OBJECTIVE To establish a platform for youths to share their thoughts and feelings on the issue of unity and harmony among people of diverse culture and backgrounds TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites

STRATEGY E CLIENT Yayasan Perpaduan Sarawak (YPS) Sarawak Youth Club COMMUNICATION OBJECTIVE To establish a platform for youths to share their thoughts and feelings on the issue of unity and harmony among people of diverse culture and backgrounds TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION To hold a seminar about the importance of maintaining culture and identify the role of youths in sustaining cultural unity and harmony in a borderless world

STRATEGY E CLIENT Yayasan Perpaduan Sarawak (YPS) Sarawak Youth Club COMMUNICATION OBJECTIVE To establish a platform for youths to share their thoughts and feelings on the issue of unity and harmony among people of diverse culture and backgrounds TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION To hold a seminar about the importance of maintaining culture and identify the role of youths in sustaining cultural unity and harmony in a borderless world BENEFIT Emotional : More aware about issues that are currently happening in Sarawak and the whole of Malaysia Rational : Able to understand the culture of every background

STRATEGY E CLIENT Yayasan Perpaduan Sarawak (YPS) Sarawak Youth Club COMMUNICATION OBJECTIVE To establish a platform for youths to share their thoughts and feelings on the issue of unity and harmony among people of diverse culture and backgrounds TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION To hold a seminar about the importance of maintaining culture and identify the role of youths in sustaining cultural unity and harmony in a borderless world BENEFIT Emotional : More aware about issues that are currently happening in Sarawak and the whole of Malaysia Rational : Able to understand the culture of every background VOICE Informative, awareness, social

STRATEGY E CLIENT Yayasan Perpaduan Sarawak (YPS) Sarawak Youth Club COMMUNICATION OBJECTIVE To establish a platform for youths to share their thoughts and feelings on the issue of unity and harmony among people of diverse culture and backgrounds TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION To hold a seminar about the importance of maintaining culture and identify the role of youths in sustaining cultural unity and harmony in a borderless world BENEFIT Emotional : More aware about issues that are currently happening in Sarawak and the whole of Malaysia Rational : Able to understand the culture of every background VOICE Informative, awareness, social MANDATORY Yayasan Perpaduan Sarawak (YPS) logo Sarawak Youth Club logo

STRATEGY E CLIENT Yayasan Perpaduan Sarawak (YPS) Sarawak Youth Club COMMUNICATION OBJECTIVE To establish a platform for youths to share their thoughts and feelings on the issue of unity and harmony among people of diverse culture and backgrounds TARGET GROUP Primary : Kuching Youth Secondary : Kuchingites ACTION To hold a seminar about the importance of maintaining culture and identify the role of youths in sustaining cultural unity and harmony in a borderless world BENEFIT Emotional : More aware about issues that are currently happening in Sarawak and the whole of Malaysia Rational : Able to understand the culture of every background VOICE Informative, awareness, social MANDATORY Yayasan Perpaduan Sarawak (YPS) logo Sarawak Youth Club logo MEDIA OPTIONS Poster, banner, brochure, website, social networks (Facebook and Twitter)

STRATEGY F

F CLIENT CEKU_Council for Malaysian Students

STRATEGY F CLIENT CEKU_Council for Malaysian Students COMMUNICATION OBJECTIVE To allow Malaysian students around the world to share their thoughts while advocating for common hope and beliefs

STRATEGY F CLIENT CEKU_Council for Malaysian Students COMMUNICATION OBJECTIVE To allow Malaysian students around the world to share their thoughts while advocating for common hope and beliefs TARGET GROUP Primary : Kuching Youth Secondary : Malaysian Youth

STRATEGY F CLIENT CEKU_Council for Malaysian Students COMMUNICATION OBJECTIVE To allow Malaysian students around the world to share their thoughts while advocating for common hope and beliefs TARGET GROUP Primary : Kuching Youth Secondary : Malaysian Youth ACTION Provides an avenue for prominent Malaysian writers to share their thoughts and views with our readers through keynote articles in each issue

STRATEGY F CLIENT CEKU_Council for Malaysian Students COMMUNICATION OBJECTIVE To allow Malaysian students around the world to share their thoughts while advocating for common hope and beliefs TARGET GROUP Primary : Kuching Youth Secondary : Malaysian Youth ACTION Provides an avenue for prominent Malaysian writers to share their thoughts and views with our readers through keynote articles in each issue BENEFIT Emotional : More sensible about social and political issues that are currently happening in Sarawak and the whole of Malaysia Rational : Able to understand their human rights to vote for righteous leaders who are able to help the needy and protect the citizens’ rights

STRATEGY F CLIENT CEKU_Council for Malaysian Students COMMUNICATION OBJECTIVE To allow Malaysian students around the world to share their thoughts while advocating for common hope and beliefs TARGET GROUP Primary : Kuching Youth Secondary : Malaysian Youth ACTION Provides an avenue for prominent Malaysian writers to share their thoughts and views with our readers through keynote articles in each issue BENEFIT Emotional : More sensible about social and political issues that are currently happening in Sarawak and the whole of Malaysia Rational : Able to understand their human rights to vote for righteous leaders who are able to help the needy and protect the citizens’ rights VOICE Informative, concern, open minded

STRATEGY F CLIENT CEKU_Council for Malaysian Students COMMUNICATION OBJECTIVE To allow Malaysian students around the world to share their thoughts while advocating for common hope and beliefs TARGET GROUP Primary : Kuching Youth Secondary : Malaysian Youth ACTION Provides an avenue for prominent Malaysian writers to share their thoughts and views with our readers through keynote articles in each issue BENEFIT Emotional : More sensible about social and political issues that are currently happening in Sarawak and the whole of Malaysia Rational : Able to understand their human rights to vote for righteous leaders who are able to help the needy and protect the citizens’ rights VOICE Informative, concern, open minded MANDATORY CEKU logo

STRATEGY F CLIENT CEKU_Council for Malaysian Students COMMUNICATION OBJECTIVE To allow Malaysian students around the world to share their thoughts while advocating for common hope and beliefs TARGET GROUP Primary : Kuching Youth Secondary : Malaysian Youth ACTION Provides an avenue for prominent Malaysian writers to share their thoughts and views with our readers through keynote articles in each issue BENEFIT Emotional : More sensible about social and political issues that are currently happening in Sarawak and the whole of Malaysia Rational : Able to understand their human rights to vote for righteous leaders who are able to help the needy and protect the citizens’ rights VOICE Informative, concern, open minded MANDATORY CEKU logo MEDIA OPTIONS Poster, banner, brochure, website, social networks (Facebook and Twitter)

CLIENT PROFILE

Yayasan Perpaduan Sarawak (YPS) Yayasan Perpaduan Sarawak (YPS) is a Sarawak based organization that was set up to undertake, promote, advance or pursue any programme, project or activity that will persevere, enhance and strengthen the unity, harmony and peaceful co-existence of various multi-ethnic communities in the state of Sarawak and within the federation of Malaysia.

CLIENT PROFILE Yayasan Perpaduan Sarawak (YPS) Yayasan Perpaduan Sarawak (YPS) is a Sarawak based organization that was set up to undertake, promote, advance or pursue any programme, project or activity that will persevere, enhance and strengthen the unity, harmony and peaceful co-existence of various multi-ethnic communities in the state of Sarawak and within the federation of Malaysia. Sarawak Youth Club Belia Sarawak is a non-profitable and non-government organization, established to inspire and empower Sarawak’s youths to become active in various activities, thus providing them opportunities beyond the everyday scope of education, career building, religion and community.

CLIENT PROFILE Yayasan Perpaduan Sarawak (YPS) Yayasan Perpaduan Sarawak (YPS) is a Sarawak based organization that was set up to undertake, promote, advance or pursue any programme, project or activity that will persevere, enhance and strengthen the unity, harmony and peaceful co-existence of various multi-ethnic communities in the state of Sarawak and within the federation of Malaysia. Sarawak Youth Club Belia Sarawak is a non-profitable and non-government organization, established to inspire and empower Sarawak’s youths to become active in various activities, thus providing them opportunities beyond the everyday scope of education, career building, religion and community. CEKU_Council for Malaysian Students CEKU is an online student magazine run by Malaysian students as they focus on issues concerning Malaysia and its youths. It serves as a platform for Malaysian students worldwide to contribute to intellectual thought while advocating for common hopes and beliefs.

TARGET PROFILE

PRIMARY In this modern era, I find the life in Kuching has become more developed for the past couple of years with the upcoming of more entertainments like new shopping malls. However in issues like politics, I have not registered myself to vote although I had reached the minimum legal age (21 years old) due to numerous corruptions from different parties and politicians using the money for their own benefits instead of helping the needy in our country as I had seen and heard in the news. At the same time, it does not concern me at the moment because election does not bring much changes towards the development of our country and therefore, staying neutral is the best option for me.

TARGET PROFILE PRIMARY In this modern era, I find the life in Kuching has become more developed for the past couple of years with the upcoming of more entertainments like new shopping malls. However in issues like politics, I have not registered myself to vote although I had reached the minimum legal age (21 years old) due to numerous corruptions from different parties and politicians using the money for their own benefits instead of helping the needy in our country as I had seen and heard in the news. At the same time, it does not concern me at the moment because election does not bring much changes towards the development of our country and therefore, staying neutral is the best option for me. SECONDARY In today’s world, I can see that not many of our youths registering themselves to vote due to the serious corruption and plus, not many of them are open in rebuking one another for further improvement. In my opinion, they are too young to be involved in politics as they are not knowledgeable about the government and politics. With the negative influence of politics, this has also led them not to get into understanding or participating in politics and election.

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